IKEA’s largest retail operator Ingka Group is about to check a brand new store-within-a-store format within the UK by introducing a Decathlon outlet inside its Croydon location this spring.
The transfer would be the first time one other world model has traded from inside one among IKEA’s UK “blue field” websites.
The Decathlon house will perform independently with its personal entrance, occupying 1,188m² throughout the 25,000m² Croydon retailer.
The UK pilot follows comparable trials in different international locations and is a part of Ingka Group’s broader effort to include complementary retail companions into its bodily property.
Ingka Group IKEA industrial supervisor Javier Quiñones mentioned: “Our ambition is to grow to be as accessible as ever and provides clients extra causes to go to us wherever they’re on their residence journey.
“By testing new methods of utilizing our retail house along with different retailers, we wish to additional evolve our shops into inviting locations that mirror what clients need right now – comfort, inspiration and an expanded supply.”
Croydon will mark the primary UK deployment of the idea.
Elsewhere in Europe, Ingka Group is investing €11m ($12.97m) to refurbish its Klagenfurt retailer in Austria, with round 2,600m² earmarked for third-party retailers.
The house will embrace low cost residence and backyard chain Thomas Philipps when the location reopens in late 2026.
In Sweden, IKEA started piloting the mannequin final yr with client electronics retailer Kjell & Firm at its Stockholm and Kalmar shops.
Centred on smart-home and know-how merchandise, the trial is about to run for 18 months earlier than analysis.
Ingka Group mentioned it plans to proceed adjusting retailer house in further markets to enhance comfort and appeal to footfall.
Between FY24 and FY26, the corporate intends to speculate greater than €5bn in new retailers and refurbishments throughout many of the 32 markets during which it operates.
IKEA has additionally outlined plans to develop its worldwide presence.
Within the US, the retailer has elevated the variety of shops it goals to open this yr to 10, including websites in Chicago, Tulsa, Fort Collins and Los Angeles to 6 beforehand introduced places.
The enlargement contrasts with current rationalisation in China, the place seven IKEA shops closed from 2 February 2026.
“IKEA to host Decathlon as first third-party retailer in UK retailer” was initially created and revealed by Retail Perception Community, a GlobalData owned model.
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