If you happen to’ve ever thought, “Wow, my telephone’s rear is so boring,” then Infinix has one thing only for you. At MWC 2025, the model unveiled its E-Color Shift 2.0 idea. Basically, it’s a telephone that adjustments its rear design on demand because of tech that’s much like e-readers. And after getting palms on with it, I can confidently say… it’s actually cool, if a bit excessive. However I can’t assist however suppose that it might make extra sense on a case as a substitute.
This isn’t the primary time Infinix has toyed with colour-changing tech, however this new iteration takes it up a notch. The backplate of the telephone can shift between completely different colors and patterns in real-time. There’s an AI-powered app that allows you to make designs primarily based in your environment, wallpaper, and even the climate. Need your telephone’s again to match your outfit? It takes just some seconds. The one caveat? It wants a Wi-Fi connection to course of these adjustments, which looks as if an odd limitation, however hey, it’s an idea.
If you happen to’d relatively hold issues easy, you may manually select from six completely different patterns and 6 color palettes, providing you with 30 distinctive combos. Whereas the color choices are nonetheless a bit restricted, I’d anticipate that to alter as soon as the know-how matures. Nonetheless, the customisation facet is enjoyable, and it’s a straightforward option to differentiate your telephone from the ocean of boring black slabs on the market.
However, after all, there are some drawbacks. The color-changing space isn’t the complete again of the telephone. As a substitute, it’s a smaller panel surrounded by a chunky white bezel, which barely kills the phantasm. And whereas Infinix claims the facility consumption is minimal (because of E-Ink-like effectivity), I’d nonetheless prefer to see long-term battery influence earlier than getting too excited. I’ll say that over the few days I had the telephone, it didn’t appear to make an enormous distinction.
This idea is constructed on the Infinix Zero 40 smartphone, which launched final August. Meaning below the hood, you’re a 6.78-inch curved show, a MediaTek Dimensity 8200 chipset, 12GB of RAM, and a 5000mAh battery – all respectable specs for a mid-range system. The curved again design additionally helps make it really feel thinner in hand, which is a pleasant contact.
In contrast to most idea tech that by no means leaves the showroom flooring, E-Color Shift 2.0 is already useful, and Infinix believes it’ll be prepared for a mainstream system sooner relatively than later. I wouldn’t be shocked if we noticed this tech pop up in an precise retail telephone within the subsequent yr or so.
However I’m undecided that’s the appropriate method. Most individuals (myself excluded, a lot to the horror of many) slap a telephone case on the again of their handset. So you may’t really see the rear. In actual fact, I’d virtually argue that smartphone designs don’t a lot matter nowadays. So it appears considerably short-sighted to make a design-changing smartphone rear, when most would need to cowl it.
As a substitute, this tech must be utilized to a smartphone case – very similar to Infinix’s personal solar-charging smartphone idea. In that case, individuals would possibly really get to see and luxuriate in their customised telephone design, relatively than overlaying it with some silicone.
Does the world want AI-powered colour-shifting telephone backs? In all probability not. However is it a enjoyable, distinctive approach so as to add character to your system? Completely. Whether or not or not this function catches on stays to be seen, however one factor’s for positive – Infinix is set to face out from the group.