Instagram has been testing a brand new function that lets customers lock a Reel behind a secret unlock code, giving customers and creators an choice to share a touch to the code with their followers.
First noticed by JHB, the Meta owned picture and video sharing app is testing the brand new performance on it’s ‘design’ account, the place it posted a Reel that unlocks when customers enter a secret code within the app, with the trace within the caption.

To seek out the Reel, merely serach for head over to the @design account and faucet on the Reel with a key icon. The code for this Reel is “threads”. To unlock the reel, faucet on the ‘Enter secret code’ possibility, and now enter the key code. After unlocking the Reel utilizing the code, they are going to be greeted with a banner that claims “Coming quickly”, hinting that the function will quickly be accessible on Instagram.
It appears just like the upcoming function will enable creators to extend engagement with their viewers and provides their followers a sneak peek into their unique content material. It can be used to launch promotions or campaigns by model and permit people to share content material with their shut buddies.
The brand new locked Reels could sound just like Instagram’s Reveal function, which lets individuals uncover the story by sending the opposite individual or web page a DM. Instagram hasn’t formally mentioned something concerning the upcoming function launch, means you might have to attend some days to a couple months earlier than locked Reels make their means on the platform.
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