Professional’s Score
Professionals
- Premium black leather-based design
- Straightforward to make use of
- Good high quality in low gentle
Cons
- Restricted controls and choices
- Not rechargeable
Our Verdict
The Instax Sq. SQ40 isn’t something new – it’s actually simply the (cheaper) SQ1 dressed up in a black vegan leather-based end. Slight enhancements to low gentle efficiency assist justify the value hike although, and if you would like a sq. Instax that doesn’t really feel like a toy, that is your solely possibility.
The Instax Sq. SQ40 matches right into a pure sufficient area of interest for the model: it’s the costlier of Fujifilm’s two present sq. instantaneous cameras, which it justifies much less by its options and extra by way of a few premium design options.
That is nonetheless a lifeless easy instantaneous digital camera, with minimal buttons and controls, so it’s not supposed for extra superior photographers. However the black design and vegan leather-based end could also be sufficient to justify the modest value hike from the colorful, toylike SQ1.
Design & construct
- Rotating lens controls
- Vegan leather-based end
- Solely out there in black
Instax has stored the design of the SQ40 easy.
In contrast to the playful SQ1, that is out there in a single color: black. It’s completed in vegan leather-based although, making it really feel somewhat extra premium than the corporate’s different sq. possibility, and naturally much more like a traditional digital camera.
It’s basically the identical alternative that the corporate gives between the black leather-based Instax Mini 40 and the plasticky Mini 11 and Mini 12.

Dominic Preston / Foundry
Aside from the end, the SQ40 doesn’t stray removed from the SQ1’s design. It’s about the identical dimension, dominated by a big central lens construction, with a chunky flash, selfie mirror, and a single shutter button additionally discovered on the entrance.
That shutter button is the one button on the entire digital camera, and the one different management is the lens itself, which you rotate to show the digital camera on, and rotate a bit additional to modify to the selfie mode. It couldn’t be a lot less complicated.
Instax has stored the design of the SQ40 easy
Flip to the rear and you discover the movie compartment – straightforward to open and swap a brand new pack in – plus the viewfinder, shot rely, and battery slot.

Dominic Preston / Foundry
The silver-y sides solely characteristic the mounting factors for the slim leather-based strap that comes included with the digital camera.
Outdoors of the color and end, the one actual distinction between the design of this digital camera and its cheaper counterpart is that it doesn’t characteristic the marginally ribbed column grip across the shutter button – maybe Instax felt it was not wanted with the extra grip of the fake leather-based.
Images & options
- Shoots massive sq. format prints
- Handles flash & publicity mechanically
- Makes use of non-rechargeable CR2 batteries
You shouldn’t be shocked to listen to that the Sq. SQ40 shoots, nicely, sq. pictures. These sq. prints are somewhat smaller than traditional Polaroids however in about the identical form, and sit between the Instax Mini and Vast codecs by way of dimension.

Dominic Preston / Foundry
With so few controls, you don’t have many choices on the subject of taking pictures. The digital camera handles its flash mechanically – so you may’t select to show it on or off – which means all you may actually do is point-and-shoot.
The one additional alternative you might have is to resolve between the common capturing mode and the selfie possibility. The latter doesn’t do a complete lot that’s totally different, however it adjusts the digital camera’s focal size to raised go well with taking photographs at arm’s size – which means you’ll additionally need to shift so selfie mode for any macro or close-up images.

Dominic Preston / Foundry
The restricted choices are a far cry from the Instax Sq. SQ6 (which, regardless of the identify, was the corporate’s first sq. digital camera), which packed a spread of capturing modes and handbook flash controls.
Personally I miss all that added performance, however Instax has clearly determined that simplicity is king – and because the SQ6 is not on sale, you don’t have a lot of a alternative within the matter anyway.
You don’t have many choices on the subject of taking pictures
The excellent news is that usually talking, the SQ40 will get it proper anyway. Instax says it’s refined its publicity algorithms in order that the digital camera can higher deal with a spread of lighting, and in equity it exhibits.
I had extra luck with low gentle pictures than I’m used to from an instantaneous digital camera, capturing the main points in a nighttime portrait and even appropriately exposing a neon sign up a dim room. Most instantaneous cameras would wrestle with both.

Dominic Preston / Foundry
The digital camera is powered by a pair of CR2 batteries – it’s a bit annoying that Instax can’t simply use a chargeable battery, however hey ho.
The corporate says {that a} pair of batteries ought to final for 30 packs of movie – which means 300 photographs – so the excellent news not less than is that you simply most likely received’t have to switch the batteries fairly often.
Value & availability
The SQ40 is on the market now for $150/£135 from Amazon and all the same old tech retailers.
By default it ships with out movie included, so that you’ll have to purchase that too – usually $25/£17 for a pack of 20 photographs, although it’ll price extra if you would like one of many variants with a background design.
The SQ40 prices somewhat greater than the $120/£120 Instax SQ1, however the options are basically similar – the one significant variations are to the design, with black vegan leather-based as a substitute of pastel plastic. If you happen to don’t care in regards to the design, save your cash and purchase the SQ1 as a substitute.
You can too usually spend a bit much less on an Instax Mini digital camera, although after all they shoot in a smaller format.
Try our rating of one of the best instantaneous cameras for all of the choices proper now, together with some from different producers.
Verdict
The Instax Sq. SQ40 doesn’t supply a lot in the way in which of surprises: it’s basically the SQ1 in a black leather-based jacket.

Dominic Preston / Foundry
Photograph high quality appears barely improved, particularly in harder lighting, however there’s not a complete lot in it, so you need to solely spend extra on this mannequin should you notably just like the look.
As with all latest Instax cameras, there are subsequent to no controls for customers – however with extra advanced fashions now solely out there second-hand, and rival instantaneous cameras taking the identical method, patrons don’t get a lot of a alternative both method.
Specs
- 134mm × 120mm × 61mm
- 453g (with out batteries, strap, and movie)
- Retractable lens
- Programmed digital shutter, 1/2 to 1/400 sec, gradual synchro for low gentle
- Computerized publicity management Lv 5.0 to fifteen.5 (ISO 800)
- Fixed firing flash with automated gentle adjustment
- 0.3m and past capturing vary (close-up mode for 0.3 to 0.5m)
- 2 x CR2 batteries
- Hand strap
- Requires Fujifilm Instax Sq. Movie