Not one, not two, however seven new merchandise could also be launched throughout Apple’s “Awe Dropping” occasion on September 9. After all, the extremely anticipated iPhone 17 sequence is anticipated to take heart stage, however the firm can also be prone to introduce new Apple Watch fashions and up to date AirPods lineups, marking the most important {hardware} refresh at a time when questions are being raised about Apple’s synthetic intelligence technique.
The stress is mounting on Apple to show whether or not the iPhone, maybe crucial product in its catalog, continues to be related, and whether or not customers are able to improve to newer fashions. Cupertino has struggled to maintain tempo with rivals, with its inventory being one of many worst performers among the many Magnificent Seven tech shares.
The shortage of a success product lately, overdependence on the iPhone, looming antitrust challenges, and an unclear AI technique are all including to Apple’s woes, placing direct stress on CEO Tim Cook dinner and elevating questions on whether or not he can nonetheless successfully lead an organization as huge as Apple. Nonetheless, the iPhone nonetheless generates billions in income, and Apple’s rising market share in rising markets like India helps the corporate keep afloat – at the very least for a couple of extra years.
The September occasion would possibly give Cupertino an opportunity to show to buyers that the corporate has a stable product lineup—and that no competitor can replicate Apple’s ecosystem and {hardware} and software program integration.
Right here’s a peek at what Apple could (or could not) find yourself launching on September 9.
What’s approaching September 9
The iPhone ‘Air” is coming
Maybe the most important “new” factor customers ought to anticipate from Apple on the September 9 occasion is the launch of the iPhone 17 Air. That’s proper—and it might lastly boost the iPhone lineup after a protracted stretch of incremental updates. The ultra-thin iPhone, or no matter it finally ends up being referred to as, could take inspiration from Samsung’s Galaxy S25 Edge, one other super-skinny smartphone that measures simply 5.8mm, thinner than every other Samsung cellphone up to now.
The iPhone 17 Air would mark the primary time an iPhone carries the “Air” branding and will substitute the commercially unsuccessful iPhone Plus. The brand new mannequin will reportedly measure roughly 5.5mm at its thinnest level, making it considerably slimmer than the iPhone 16’s 7.8mm profile.
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It’s stated to function a 6.6-inch show with a 120Hz ProMotion refresh fee, marking the primary time a non-Professional iPhone consists of this function, bringing smoother and extra responsive display screen expertise at par with the high-end Professional fashions. The machine may additionally function a hybrid titanium-aluminum body and weigh round 145 grams, considerably lighter than the iPhone 16 Professional’s 199 grams.
Nonetheless, the iPhone 17 Air could include some trade-offs. For instance, the cellphone will reportedly embrace solely a single digicam on the again and a smaller battery in comparison with mainline iPhone lineup. Anticipate the iPhone 17 Air to price $899 (or approx Rs 79,244).
The brand new iPhone 17 Professional could look so much just like the Google Pixel. (Picture credit score: Majin Bu/X)
iPhone 17 and iPhone 17 Professional
The principle iPhone 17 will are available enjoyable, splashy colours however will look virtually equivalent to final 12 months’s mannequin. Nonetheless, in a welcome change, the usual iPhone 17 is anticipated to function an improved 24-megapixel front-facing digicam, doubling the decision of present fashions. Moreover, all iPhone 17 fashions will reportedly embrace ProMotion 120Hz shows, bringing the Professional-exclusive function throughout the whole lineup for the primary time.
For the iPhone Professional fashions, each the iPhone 17 Professional and Professional Max could function a brand new pill-shaped digicam bump, taking inspiration from Google’s Pixel telephones. Beneath the hood, they’re anticipated to incorporate a brand new processor and a 48-megapixel telephoto lens with as much as 8x optical zoom. The Professional fashions may also transition to aluminum backs as an alternative of glass, which can assist cut back their weight.
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Each Professional fashions, the usual iPhone 17, and the brand-new iPhone 17 Air will run the iOS 26 working system.
Apple Watch Sequence 10 and Sequence 9. (Picture credit score: Nandagopal Rajan/The Indian Categorical)
Apple Watch Sequence 11 and Watch Extremely 3
Alongside the brand new iPhone fashions, Apple can also be getting ready to launch two new Apple Watch fashions. The common Apple Watch Sequence 11 will concentrate on well being options, bringing blood-pressure monitoring, although with out diastolic readings. This function is anticipated to detect hypertension patterns and alert customers to seek the advice of healthcare professionals, in response to studies.
The Sequence 11 Watch might additionally get an up to date S11 chip and a bigger battery. The watch could acquire 5G RedCap connectivity from MediaTek, which would supply sooner knowledge speeds than the present LTE-only fashions.
Apple may additionally convey a refreshed Watch Extremely to the market – this time with standalone satellite tv for pc connectivity. This function will reportedly allow emergency SOS performance and doubtlessly textual content messaging in distant areas with out mobile or Wi-Fi protection. The show on the Watch Extremely 3 can also be anticipated to be improved, together with enhanced 5G connectivity.
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AirPods Professional 2 is now a clinical-grade listening to support. (Picture credit score: Apple)
AirPods Professional 3
The AirPods Professional 2 grew to become the best-selling wi-fi earbuds available on the market, nevertheless it’s been fairly some time since Apple up to date its pro-grade wi-fi buds, whereas rivals have gotten nearer with their premium choices. Nonetheless, Apple is able to tackle the competitors with new AirPods Professional 3, which can function a brand new design, improved Energetic Noise Cancellation, higher sound high quality, and a sooner H3 audio chip.
Maybe probably the most thrilling new function anticipated on the AirPods Professional 3 is heart-rate monitoring capabilities, utilizing LED optical sensors that monitor your coronary heart fee via blood stream within the ear canal. Some studies additionally counsel these new earbuds additionally additionally function temperature monitoring and real-time translation options.
What’s not approaching September 9
Refreshed Apple Imaginative and prescient Professional
Though it’s laborious to say what number of customers are ready for a sequel to the Imaginative and prescient Professional mixed-reality headset, Apple could launch a successor sooner or later nevertheless it’s unlikely to be proven or teased on the September 9 occasion. Hearsay has it that Apple might replace the Imaginative and prescient Professional towards the tip of 2025, although the adjustments won’t be vital. The replace is anticipated to incorporate a brand new processor and a redesigned head strap, making the headset extra snug to put on for prolonged durations.
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iPad Professional M5 and new Macs
It’s unlikely that Apple will launch new iPad Professional fashions or Macs at its fall occasion. Traditionally, Apple has stored iPad Professional and Mac bulletins separate from the iPhone launch. Whereas there’s at all times a distant probability that Apple might unveil the iPhone, Macs, and iPad Professional on the similar occasion, it not often occurs.
Sometimes, if the corporate has to launch new Macs , it saves them for October or November releases.
Final 12 months, the M4 MacBook Professional, Mac mini, and iMac debuted on the finish of October and shipped in early November. Nonetheless, this 12 months, there will not be any new Macs coming within the fall in any respect. Apple might launch the M5 MacBook Professional in early 2026.