We already know that Fitbit has formally stopped making smartwatches however we’ve now had one other sign that the exercise tracker model is likely to be transferring in direction of getting phased out.
This week, the model posted on X (previously Twitter) that its official account has been closed down. It’s nonetheless reside on the time of writing, presumably so folks see the announcement that Fitbit information will now seem on the @madebygoogle account.
Nonetheless, the identical transfer hasn’t taken place on Instagram and Fb, whereas the Fitbit assist X account stays. The UK and Eire pages had been redirected earlier this 12 months, however we are able to’t see the web page on Fb on the time of writing.
“Beginning at the moment, observe us over there for all the most recent Fitbit information, suggestions, and enjoyable or head to @Fitbit on Instagram and Fb,” stated Fitbit on X.
Though Google, which has owned Fitbit since 2021, hasn’t made any official announcement about the way forward for the wearable model, followers are understandably anxious.
Is that this one other nail, albeit a small one, within the coffin for Fitbit? We hope not but it surely doesn’t look overly optimistic.
Except for the Fitbit Ace LTE which hasn’t seen a UK launch but, it’s been over a 12 months because the final Fitbit, the Cost 6, was launched. Since then, there’s been little or no in the best way of rumours for something new comparable to a Versa 5 or Cost 7.
Matt Farrington-Smith / Foundry
Matt Farrington-Smith / Foundry
Matt Farrington-Smith / Foundry
In response to Statista, Fitbit offered 6.6 million gadgets in 2023. That’s down virtually 30% from 2022 and gross sales have been declining to various levels since 2019.
It’s commonplace for Google to close issues down and Fitbit is likely to be no exception. It has to compete with not solely low-cost exercise trackers/smartwatches from the likes of Xiaomi, Amazfit and CMF but in addition a wave of latest wearables comparable to sensible rings, even when the latter are presently far dearer.
Whereas it could be too early to name the time of demise for Fitbit, the prognosis isn’t significantly optimistic both.
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