Instagram Threads was the fastest-growing social media platform on the planet… till it wasn’t. Clearly, consumer curiosity dropped off considerably since its peak, as folks logged on to discover a barren wasteland of an app. Nonetheless, it seems that Threads is making a comeback.
In case you don’t bear in mind, Threads launched again in July 2023, and consumer engagement exploded. Inside a number of weeks, Threads had achieved over 100 million customers. This was the good time for Threads to launch, as that was a second in time when Elon Musk was making a few of his worst choices concerning Twitter on the time. Keep in mind the speed limits? Additionally, bear in mind while you couldn’t see posts when not logged in?
This was an ideal storm that Meta wanted to spice up Threads to the stratosphere. Nonetheless, what goes up should come down; Threads’ consumer engagement dropped off considerably afterward. It had misplaced greater than 50% of its consumer base as folks cracked into the app, used it, after which forgot about it. However, Meta was not nervous about this, as the corporate appeared to know what it was doing. That is Meta we’re speaking about, the corporate that owns two of the preferred social media web sites on the planet. We are able to belief that it is aware of what it’s doing.
Nicely, it appears to be like like Threads is making a comeback
Whereas there was this enormous drop-off, Meta was assured Threads’ fortunes would flip. And, it seems that that is occurring. In response to some new reviews, Threads has been regaining some momentum when it comes to app downloads and energetic customers. The truth is, Threads was truly capable of break the highest 10 most downloaded apps in December 2023.
On the Google Play Retailer, the app noticed 16 million downloads (eighth most downloaded app of the month). On the iOS App Retailer, it noticed 12 million (4th most downloaded). Which means it was capable of outperform different apps comparable to Snapchat, Spotify, telegram, and X. Throughout each app shops, it totaled 28 million downloads, and it was the sixth most downloaded app.
The truth is, December was the primary time that the app was capable of crack the highest 10 since final August. So, the app is regaining steam that it had misplaced.
One other indicator that Threads is making a comeback is that CEO Mark Zuckerberg acknowledged that Threads was at just below 100 million customers in October. Since then, the corporate has unveiled extra options to make utilizing Threads even higher. At present, Threads is engaged on bringing DMS to the platform, and it could have a method of doing so.
X is having some hassle
On the opposite facet of the social media pond, we’ve got Elon Musk’s X. This app’s numbers weren’t so sizzling in December 2023. It was the thirty sixth most downloaded app throughout each shops. It totaled 9 million downloads with 6 million of them being from the Google Play Retailer, and the remaining 3 million being from iOS. So, X was capable of achieve about 33% as many downloads as Threads.
As time goes on, Threads goes to introduce extra options. Nonetheless, within the case of X, we are able to’t actually be assured that the corporate goes to unveil any adjustments that individuals will like. Beneath Elon Musk’s rule, lots of the adjustments we’ve skilled have been controversial and infuriating. So, we’re simply going to should see how these firms plan to carry out in 2024.