Brandon Copeland
Copeland Media
Brandon Copeland is a former NFL linebacker turned coach. However the kind of teaching he gravitates to is not within the realm of sports activities — it is in private finance.
The 33-year-old — who performed for six groups throughout 10 seasons within the Nationwide Soccer League earlier than retiring final 12 months — began co-teaching a monetary literacy course to undergraduates on the College of Pennsylvania’s Wharton Faculty, his alma mater, in 2019 whereas enjoying for the New York Jets.
The course, nicknamed “Life 101,” was impressed by his personal experiences with cash, based on “Professor Cope,” who can also be a member of the CNBC International Monetary Wellness Advisory Board and co-founder of Athletes.org, the gamers’ affiliation for school athletes.
Now, the Orlando resident has written a brand new ebook, “Your Cash Playbook,” that reads as a soccer coach’s blueprint to successful the monetary “sport.” It touches on subjects like budgeting, paying down debt, saving, property planning and beginning a aspect hustle. (Simply do not name it a “aspect hustle,” as he explains within the ebook.)
CNBC reached Copeland by telephone to debate his journey into monetary training, why turning into a millionaire “is just not a horny factor” and the way it helps to suppose by way of Chipotle burritos.
This interview has been edited and condensed for readability.
‘Put the cash to give you the results you want’
Greg Iacurci: What acquired you interested by instructing private finance and monetary literacy?
Brandon Copeland: Feeling unprepared for a number of the main monetary choices in life. We go to highschool for all these years and we [learn] concerning the tangent of a 45-degree angle, however we do not speak about home equipment and tips on how to purchase them, or tips on how to be sure to shield your self once you’re renting your first condominium and what renters insurance coverage is.
I all the time thought it was loopy that I needed to make it to the Baltimore Ravens to be taught what a 401(ok) was. That was 2013, my rookie 12 months. I discovered what a 401(ok) was when the NFL Gamers Affiliation got here and instructed us about the advantages you get for contributing.

Quick ahead to December 2016: My spouse and I, we purchased our first home, in New Jersey. Once we purchased that home I used to be in Detroit enjoying for the Lions. My spouse was on the closing desk and she or he known as me and [asked], “Hey, does all the things look proper on this?” They e-mailed me the closing paperwork; it was 100 pages and I had no concept what I used to be taking a look at. I may see the acquisition worth was the worth that we agreed to, however then I noticed all these different titles and guarantee deeds and this and that. And I am like, “I do not know if I am getting screwed proper now.” One in every of my largest fears being an NFL participant has all the time been, someone’s benefiting from me.
GI: What do you suppose is an important takeaway out of your ebook?
BC: The ability of progress. That was the massive discovery for me as I began to make cash. I had no concept that existed as a child. I all the time inform individuals, you both put the cash to give you the results you want otherwise you go to work the remainder of your life for cash.
There’s a number of of us who’re afraid of the [stock] market. And I am like, nicely, everybody’s an investor. In case you have a greenback to your identify, you are an investor. When you take your cash, you place it below your mattress, you do nothing with it, you place it in a secure in the home: That is an funding resolution. That is a 0% return. When you take your cash, you place it in an everyday checking account, that is a 0.01% return. You set it right into a high-yield financial savings account, it is a 4% to five% return. The inventory market, you place it in an index fund, the S&P 500, which may be a median 9% to 10% return.
All of these are funding choices, you simply have to decide on properly. [People] can put their cash to work for them and get out of the “rat race” sooner or later.
‘That is a number of Chipotle burritos’
GI: For somebody who’s simply beginning out — for instance they’ve been hesitant to take a position their cash available in the market — how would you counsel they get began?
BC: I feel the very first thing you have to do is obtain the [financial news] apps — the CNBCs of the world, the MarketWatch, Yahoo Finance, Wall Avenue Journal, Bloomberg — and activate the notifications. These notifications are beginning to clarify to you what’s transferring the market and why, and also you’re beginning to be taught the language of cash. Whether or not you select to take a position cash or not, you are no less than beginning to get snug with, “Oh, the market’s down as we speak. Effectively, why?” I feel that is essential to begin to develop your abdomen.
The opposite factor is, begin to take a look at the place [your] cash is: What account your cash is sitting in and the way a lot is in these accounts. By doing that, you are beginning to take a look at your cash from a 30,000-foot view. You can begin to find out, “I’ve X quantity of {dollars} over right here in my conventional checking account. Perhaps I can take a few of that cash and put it over right into a high-yield financial savings account that’s now giving me 4% curiosity on it yearly. And by getting 4% curiosity on it yearly, possibly that is producing me $500 a 12 months that I in any other case would not have had.” Now you are beginning to put your self within the sport of cash. What’s the restricted quantity of effort I can do and nonetheless be producing cash on my behalf?
As a child, if someone mentioned, “Hey, man, I am going to offer you $500 to do nothing, to press two buttons,” you would be like, “Signal me up!” I all the time break that down as, that is a number of Chipotle burritos, that is a number of dinners, that is a number of time with my household on the water park. By doing that, it makes it extra of a precedence for me to rush up and make that funding resolution.
Brandon Copeland
Copeland Media
GI: One of many first issues that you just encourage individuals to do within the ebook is say aloud to themselves, “I could be rich.” Why?
BC: In soccer, your cash or your job could be taken away from you in a single day or via an harm. Plenty of occasions, as I used to be being profitable, I used to be all the time simply sort of trying across the nook. Even to at the present time, I nonetheless give it some thought as if someone can rip the rug out from below my ft. So I am nonetheless generally in survival mode. I feel that though you could be being profitable, there are nonetheless methods the place you may have nervousness round cash, your life-style and once you spend cash — all these issues.
Beginning to have constructive affirmations — “I need to be wealthy. I need to have cash. I need to not be confused about holding the lights on. I could be rich. I can do that” — generally you have to coach your self on that. As a result of the place else do you go get that constructive affirmation that you are able to do it?
Doing these issues over time not solely reinforce constructive connotations about your self, however additionally they genuinely have an actual impact in your psychological wellness. It’s actually, actually arduous to stroll out of the home and be a brilliant productive human being in society when you do not know if the doorways shall be locked or modified the following time you get there.
Why being a millionaire ‘is just not a horny factor’
GI: You write within the ebook that the journey of economic empowerment would require individuals to confront their “interior cash myths.” What’s the most typical delusion round cash that you just hear?
BC: For lot of communities that I serve it is, put your cash within the financial institution.
GI: You imply holding it in money and never investing it?
BC: Precisely. I feel it is a delusion since you put your cash within the financial institution, and the financial institution goes out and invests your cash: They make investments it in different individuals’s tasks, different individuals’s houses, after which get a price of return in your cash. To not say banks are unhealthy and saving is unhealthy, [but] you have to work out sooner or later when can I get to the purpose the place I can put my cash to work for me?
I feel that a number of the myths are about whether or not wealth is for you or not. Plenty of millionaires, it is not a horny factor. Plenty of occasions you’re feeling like you have to go and create the following Instagram or Snapchat or TikTok as a way to ever be rich, when actually you’ve got simply acquired to make easy, constant, disciplined choices. That’s the hardest factor on the planet, to have delayed gratification or to topic your self to delayed gratification.
I feel a number of occasions, we do not put together for the state of affairs we shall be in in the future or may very well be in in the future.
GI: How do you stability as we speak versus tomorrow?
BC: I went to a faculty a pair weeks in the past and [asked] the athletes there write out what they need their life to seem like 5 years after commencement. By doing that and saying, “Hey, I need this with my life. I need it to seem like this, and I need holidays to be like this,” now you may all the time take a look at what you are really doing and decide whether or not your present actions [are working toward] your future, the longer term issues that you really want for your self.
I feel a number of us by no means spend the time write out what we really need or to visualise what we really need with life. And so you find yourself going to highschool, you go to school, and also you’re there simply to get job and make cash, however you do not actually map out what that job is and what you love to do versus what you do not love to do. You find yourself being only a pinball in life.
I actually put individuals in my life to assist maintain me accountable. One of the simplest ways I would say to stability between delayed gratification and having fun with the place you’re as we speak is having these accountability buddies who can inform you straight up, “Hey, you are slacking,” or “Hey, you are doing job.” However you can even map out in opposition to your individual objectives and desires for your self, and [ask], are my actions really including as much as this?
GI: You write within the ebook that carrying high-interest debt, like bank card debt, and concurrently investing is like placing the warmth on excessive through the winter in Inexperienced Bay, Wisconsin, whereas additionally holding the home windows huge open. Are you able to clarify?
BC: Typically of us are placing cash available in the market to attempt to get 6%, 9%, 10%, 12%, no matter, when they might be making the minimal cost on their bank card or no cost in any respect, which might be even worse, they usually’re paying 18% [as an interest rate].
You might be robotically locking in a dropping situation for your self that you just’re not going to have the ability to outpace.