MILAN, Nov 28 (Reuters) – Italian espresso maker Lavazza mentioned on Monday it had made a binding provide to accumulate French espresso vendor MaxiCoffee to strengthen its place in France and in e-commerce.
“Our technique is to assist the additional improvement of MaxiCoffee, which can keep its profile as a multi-brand e-commerce platform and stay impartial,” Lavazza Chief Govt Antonio Baravalle mentioned in an announcement.
MaxiCoffee, which is collectively owned by its founder Christophe Brancato, Italian personal fairness group 21 Make investments and different traders, operates via an internet platform and a few 60 stores. Based in 2007, it employs round 1,500 individuals.
Christophe Brancato will reinvest within the capital of MaxiCoffee with a minority stake, the assertion mentioned with out offering monetary particulars.
Reporting by Elisa Anzolin
Modifying by Keith Weir
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