CNH Industrial, the $19.8 billion-revenue Italian-American agricultural and development gear main, plans to ascertain its second New Holland tractor manufacturing facility in India.
“Will probably be larger than the plant that we have already got right here. Our purpose is to double our market share in India over the following 5 years,” Gerrit Marx, international chief government officer of the corporate, which additionally makes ‘Case IH’ sugarcane harvesters and ‘CASE’ development gear, advised presspersons.
CNH’s present plant at a 60-acre plot in Better Noida (Uttar Pradesh) has a capability to provide 60,000 tractors yearly, which might go as much as 70,000. “We’re taking a look at a web site that has extra land and can enable us to arrange an even bigger facility,” Marx mentioned with out divulging additional particulars.
In 2024, CNH manufactured about 51,000 tractors from the Better Noida plant, out of which 37,000 was bought domestically and the steadiness 14,000 exported to the US, Europe and different abroad markets.
“New Holland has a really small share of the home tractor market of practically 900,000 models. We wish that to not less than attain double-digits by 2030. In sugarcane harvesters and small sq. balers, we’re already market chief with 60 per cent share every” Marx mentioned.
On Tuesday, CNH unveiled its first “made-in-India” compact four-wheel drive tractors within the 35-55 horsepower vary from its Better Noida plant. These tractors are for exporting to the European and North American markets.
CNH, Marx mentioned, is positioning India as a producing and innovation hub for each the home and international market. “India was earlier handled as a part of Asia-Pacific and never being given ample precedence. However now, we’re taking a look at leveraging the nation’s sturdy provider ecosystem, price benefits and expert workforce to ship globally aggressive merchandise together with serving home wants”.
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CNH’s India enterprise generates annual revenues of about $one billion, out of which 65 per cent is from agriculture, 32 per cent from development gear and three per cent from monetary companies. Other than the Better Noida tractor plant, the corporate has a mix harvester unit at Pune, a backhoe loader and different development gear at Pithampur (Madhya Pradesh), and a technology-cum-product improvement centre at Gurugram.
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