LehLah, a creator-led content material commerce startup, has raised Rs 12.5 cr as seed funding from a bunch of buyers led by Gruhas, an organization co-founded by Nikhil Kamath and Abhijeet Pai.
The funds will probably be utilised for product improvement, rising model visibility, and increasing the staff.
Commenting on the funding, Nikhil Kamath stated: “Purchasing right now isn’t nearly merchandise — it’s about belief, affect, and neighborhood. Individuals don’t need to be offered to; they need suggestions from these they relate to. The way forward for commerce could belong to platforms that empower people to monetise their affect whereas making discovery and buying seamless. Solely time will really inform.”
Ashna Ruia, founder, LehLah acknowledged: “We’re excited to embark on this new chapter with the backing of Gruhas, who share our imaginative and prescient for reworking the creator financial system. This help permits us to amplify our mission of empowering creators to construct thriving companies round their passions. As we proceed to innovate and scale, we’re impressed by the chance to redefine the intersection of creativity, commerce, and neighborhood, with key companions like Nikhil Kamath by our facet.”
A content material commerce platform, LehLah empowers creators to monetise their affect by sharing affiliate hyperlinks for curated product suggestions thereby bridging the hole between creators and model companions.
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