The fervor round Google’s new picture era mannequin, Nano Banana Professional, and OpenAI’s Sora video generator has reportedly compelled each AI giants to implement new limits on what number of AI-generated movies and pictures a consumer could make per day.
OpenAI has introduced that free video era on the Sora app will probably be restricted to 6 movies per day. Nonetheless, these limits don’t apply to paid customers of ChatGPT (Plus and Professional subscribers).
“We’re setting utilization limits without spending a dime customers to six gens/day. chatgpt plus and professional customers have unchanged limits, and all people can buy extra gens as wanted,” Invoice Peebles, OpenAI’s head of Sora, posted on X. “Our gpus are melting, and we wish to let as many individuals entry sora as attainable!” he added.
we’re setting utilization limits without spending a dime customers to six gens/day. chatgpt plus and professional customers have unchanged limits, and all people can buy extra gens as wanted. our gpus are melting, and we wish to let as many individuals entry sora as attainable!
— Invoice Peebles (@billpeeb) November 28, 2025
GPUs (graphics processing items) are laptop chips which are broadly utilized by AI firms to crunch knowledge as a way to develop and run giant language fashions (LLMs). Earlier this yr, OpenAI CEO Sam Altman had made the same declare of ‘melting GPUs’ amid the viral AI Ghibli development. Whereas current-generation GPUs from firms like Nvidia can put on out and depreciate over time, they don’t seem to be usually liable to melting, particularly in knowledge centres with superior cooling techniques.
In a Bloomberg interview, Altman acknowledged that his publish on ‘GPUs melting’ was extra of a joke. “I didn’t realise folks have been going to take that actually…They have been operating actually scorching, however the steel was not truly melting,” he mentioned.
However, Nano Banana Professional customers who haven’t subscribed to Google’s AI subscription plans, at the moment are restricted to 2 pictures generated and edited per day utilizing the Gemini 3 Professional Picture-powered instrument. New variable utilization limits have additionally reportedly been positioned on Gemini 3 Professional, with the help web page without spending a dime entry to Gemini 3 Professional Considering studying “Primary entry – day by day limits might change ceaselessly,” as per 9to5 Google.
Nonetheless, the restrict for the earlier Nano Banana (powered by Gemini 2.5) continues to be 100 pictures per day.
The size-back of what number of picture and video requests customers can undergo OpenAI and Google’s AI content material era instruments comes throughout a vacation weekend in the USA, the place a number of customers might have idle time to make use of these providers to their limits. The speed-limiting additionally serves as an important reminder of how a lot compute and vitality is required to generate pictures and movies inside ChatGPT or Gemini.
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