Dwayne ‘The Rock’ Johnson owes the U.S. Military $5million after breaking half of a bigger $11million take care of the Pentagon.
Jul. 31 2024, Revealed 4:26 p.m. ET
The U.S. Military’s $11 million sponsorship with Dwayne ‘The Rock’ Johnson has failed so miserably that the Pentagon is demanding $5 million again from the legendary professional wrestler-turned-actor.
RadarOnline.com can reveal the U.S. Military inked the $11 million promoting take care of Johnson, 52, and the United Soccer League earlier this 12 months in a determined bid to recruit extra troopers.
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Johnson, 52, agreed to publish 5 Instagram posts selling the U.S. Military in change for $5million.
However the high-profile deal was mentioned to be “so catastrophic” that the military reported dropping no less than 38 enlistments as a result of the money and time might have been used higher elsewhere.
The contract required the former WWE star to publish 5 U.S. Military advertisements to his Instagram web page, in line with Navy.com.
Every put up was valued at $1 million, however Johnson – who has 396 million followers on the platform – solely revealed two.
Colonel Dave Butler mentioned of the mess: “When it comes to The Rock, it’s unlucky he was pulled away at a time after we anticipated him to be current with us to create content material for his social media channels.”
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He added: “However we’re working with the UFL to rebalance the contract. The Rock stays associate to the Military.”
The Livid 7 actor – who’s already value an estimated $800 million – has not posted something associated to the U.S. Military since April when he shared images of himself with Normal Randy George, Normal James E. Rainey and Command Sergeant Main Brian A. Hester.
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He captioned the images: “Very cool and honored to announce our UFL partnership with the U.S. Military.”
One other put up, additionally from April, consisted of a clip from Johnson’s tour of Walter Reed Nationwide Navy Medical Middle in Maryland.
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The Moana voice actor captioned that put up: “A life altering day of spending time with our troopers at Walter Reed Navy Hospital. I’ll at all times help and battle for you and at all times have your backs – as you at all times have ours.”
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The UFL, an NFL competitor co-owned by Johnson, had additionally reportedly agreed to put navy advertisements throughout video games and on its gamers’ uniforms as a part of the $11 million settlement.
Military paperwork related to the high-dollar contract blamed the “inexperienced” UFL for the breakdown of the monumental deal.
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Johnson, who’s value an estimated $800million, solely posted two of the 5 Instagram posts he agreed to share as a part of the deal.
One doc learn: “UFL lack of expertise liaising between model/networks was very obvious throughout planning course of and created a big quantity of further work.”
One other doc discovered the Pentagon is looking for to get better $5 million from its take care of Johnson plus one other $6 million from its take care of the UFL to recoup its preliminary $11 million funding.
Laura DeFrancisco, a spokesperson for the Military’s advertising staff, mentioned: “We’re within the means of working with the UFL to find out the ultimate value.”
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The U.S. Military’s muddled take care of Johnson and the UFL wouldn’t be the primary time the Pentagon dedicated hundreds of thousands of {dollars} to a failed advertising marketing campaign.
The Nationwide Guard sponsored NASCAR in 2011 and spent $88 million for a deal that, like this newest settlement, didn’t result in one single new recruit.
RadarOnline.com has reached out to Johnson’s staff for remark.
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