Robinhood is rolling out NFL parlay and prop bets on prediction markets platform

Robinhood is stepping up the capabilities of its quickest rising product — prediction markets — by giving customers the flexibility to put what are important parlay bets on a number of NFL video games, placing it into direct competitors with conventional sports activities books.

Beginning Tuesday, customers are in a position to commerce preset combos of the result, totals and spreads of particular person NFL video games, and beginning in early 2026, customers may have the flexibility to create customized combos of as much as 10 outcomes throughout NFL video games. These may have “a structural look or really feel as a parlay,” JB Mackenzie, vice chairman and normal supervisor of futures and worldwide at Robinhood, informed CNBC.

Much more, the corporate is permitting customers to wager on the performances of particular person NFL gamers in actual time. For instance, they will place prop bets on a sure participant scoring a landing at any level throughout a sport in addition to the passing, receiving and dashing yards for a participant.

“This was an incredible alternative for us to essentially be capable of turn into the chief within the area, and that is what we’re working to do,” Mackenzie mentioned. “The enhancements listed below are one other instance of it, the place we’re attempting to construct new buyer experiences that make it simpler and, in some circumstances, present them extra superior order sorts and buying and selling capabilities to fulfill the wants that they are asking us for.”

The brand new options have been unveiled on the firm’s “Robinhood Presents: YES/NO” keynote occasion on the Summit Skywalker Ranch in Nicasio, Calif., proper exterior San Francisco.

The parlay functionality could even lengthen past the NFL sooner or later, in line with Robinhood. The dealer can be alternatives to permit combos throughout totally different occasion classes, together with these exterior of sports activities like financial information.

“Over time, the query goes to be, ‘Is there curiosity to pair property from totally different courses collectively?'” Mackenzie mentioned, noting “one thing that is related to local weather and an election” for instance. “All sporting occasions are undoubtedly on the radar. I additionally suppose that home and worldwide financial information goes to be on there as properly, in addition to home and worldwide coverage.”

Robinhood’s involvement with prediction markets started simply earlier than the 2024 presidential election, the place it gave customers the flexibility to commerce a contract of former Vice President Kamala Harris or President Donald Trump.

In a bit greater than a 12 months because it partnered with ForecastEx for election buying and selling, the corporate has solely expanded its presence within the prediction markets ecosystem. It has partnered with prediction market operator Kalshi this 12 months. Extra not too long ago, it introduced a three way partnership with Susquehanna Worldwide Group in November.

Robinhood has been seeing the fruits of its labor. Prediction markets as a enterprise has already introduced in $100 million in annualized income with 11 billion contracts traded by greater than 1 million prospects. Based mostly on October figures, it is on tempo to turn into a $300 million enterprise.

November was the enterprise’s greatest month to this point at greater than 3 billion contracts traded, signifying an roughly 20% improve from October. That month noticed 2.5 billion contracts traded, which is greater than the whole thing of the 12 months’s third-quarter efficiency at 2.3 billion contracts.

“I truly suppose we’re at first of the place that is actually going to go,” Mackenzie mentioned. “I feel that we’ll proceed to see the growth of recent not solely occasions but in addition asset courses, the place folks can proceed to commerce in.”

Earlier this 12 months, Piper Sandler mentioned that Robinhood’s prediction markets enterprise posed a “vital” development alternative for the corporate, they usually’re not the one ones which might be optimistic.

Mizuho analyst Dan Dolev mentioned the robust want amongst Robinhood customers to work together with prediction markets presents “numerous upside.” In a current survey, he discovered that customers of Robinhood and Coinbase – one other platform – are about 9 instances extra doubtless than non-users to partake in prediction markets.

“They are going after a person base that is already predisposed to partaking with prediction markets,” he mentioned in an interview with CNBC. “Over time, they are going to turn into kind of a hub for prediction markets.”

Dolev mentioned Robinhood’s transfer into prediction markets is a essential motive the inventory has soared a monstrous 220% in 2025.

Nevertheless, the analyst underscored that prediction markets is not the one factor to observe for the corporate. With its involvement in different areas like retirement, he forecasts that Robinhood will ultimately turn into “the brand new Schwab for Gen Z.”

To place that into perspective, Robinhood’s property beneath custody for the complete 2024 12 months stood at $193 billion. Charles Schwab’s whole consumer property have been at $10.10 trillion in the identical interval.

“Prediction marks is one side,” he continued. “They’re circling round each side of somebody’s monetary life.”

KeyBanc Capital Markets analyst Alex Markgraff concurs. He mentioned that a lot of the corporate’s different endeavors, together with its advisory enterprise and its extremely in-demand gold card, are within the “early levels of scaling.”

“Within the brief time period, [prediction markets is] actually an space the place you might need kind of an outsized development contribution simply primarily based on the obvious urge for food for occasion contracts throughout the panorama of shopper retail buying and selling,” he mentioned to CNBC. “Nonetheless, [there are] a number of sources of development, in our opinion.”