Former India captain Sachin Tendulkar on Monday busted a pretend video that’s been circulating on the social media that sees him selling a gaming platform, promising simple cash.
The video – utilizing Synthetic Intelligence to recreate Tendulkar’s voice for endorsing the platform – exhibits the 50-year-old narrating how the stated platform has helped his daughter, Sara to “earn simple cash.”
Responding to the identical through his X account, Tendulkar would subject a strongly worded assertion, stating that the video was a pretend.
These movies are pretend. It’s disturbing to see rampant misuse of expertise. Request everybody to report movies, advertisements & apps like these in giant numbers.
Social Media platforms must be alert and aware of complaints. Swift motion from their finish is essential to stopping the… pic.twitter.com/4MwXthxSOM
— Sachin Tendulkar (@sachin_rt) January 15, 2024
“These movies are pretend. It’s disturbing to see rampant misuse of expertise. Request everybody to report movies, advertisements & apps like these in giant numbers,” Tendulkar wrote in response to the identical on his X account as caption with the aforementioned video.
“Social Media platforms must be alert and aware of complaints. Swift motion from their finish is essential to stopping the unfold of misinformation and deepfakes,” he added.
Tendulkar, who retired from skilled cricket in 2013, instructions an enormous presence on social media and has the third highest cumulative followers depend throughout all platforms after Virat Kohli and MS Dhoni.
Responding to the previous Indian skipper’s submit, India’s Minister of State for Electronics and Data Expertise Rajeev Chandrasekhar added that tighter guidelines underneath the Data Expertise Act can be shortly notified by the federal government.
“Thanks Sachin for this tweet. Deep fakes and misinformation powered by AI are a menace to security and belief of Indian customers and represents hurt & authorized violation that platforms have to stop and take down. Latest Advisory by Minstry of Electronics and IT requires platforms to adjust to this 100%. We can be shortly notifying tighter guidelines underneath IT Act to make sure compliance by platforms,” Chandrasekhar tweeted.