In what can be a daring transfer, Samsung is reportedly contemplating discontinuing the usage of its well-known “Galaxy” model for a few of its premium Android smartphones.
Samsung’s reasoning, in response to South Korean E-Right this moment (by way of 9 to five Google), is alleged to be that it needs to have the ability to separate its numerous “progressive turning factors”.
Which smartphones might be affected and which model the cellular producer would use as a substitute of Galaxy is at present unknown however upcoming premium gadgets from the agency embody the Galaxy S25 collection although this can be too quickly for the branding change.
Earlier this yr, Samsung’s Lee Younger-hee mentioned that Galaxy has so many product traces now that he understands that individuals count on a brand new title when there’s an progressive turning level.
It will be an enormous transfer for the tech world contemplating the historical past and weight of the Galaxy branding which has been in use for telephones since 2009. It additionally spans additional than smartphones getting used on tablets, smartwatches, sensible rings and extra.
This text initially appeared on our sister publication M3 and was translated and tailored from Swedish.