Mumbai: The Eknath Shinde-led Maharashtra authorities has deliberate a particular publicity marketing campaign working throughout a number of platforms to the tune of Rs 143 crore to spotlight its schemes, tasks, and achievements of its first six months in workplace.
The marketing campaign, in keeping with a authorities decision issued by the overall administration division, will run until 31 March and can contain putting authorities adverts throughout all media — proper from front-page and jacket commercials in newspapers and tv commercials to hoardings at bus stops, railway stations, Metro stations, and airports.
ThePrint has a replica of the decision, which was issued on 7 February.
“This drive has been deliberate primarily to showcase this authorities’s work in its first six months. All governments hold having drives like these on totally different scales,” an official from the Chief Minister’s Workplace (CMO) instructed ThePrint.
An official from the Directorate Basic of Data and Public Relations instructed ThePrint: “That is all a part of the division’s advance planning. We hold having particular campaigns on totally different events and themes too resembling Azadi Ka Amrit Mahotsav or on Babasaheb Ambedkar’s delivery anniversary. These drives are necessary for individuals to know the federal government’s schemes.”
The current authorities got here to energy on 30 June final 12 months, after Eknath Shinde led a rise up to topple the Uddhav Thackeray-led Maha Vikas Aghadi (MVA) authorities — an alliance comprising the Thackeray-led Shiv Sena, the Nationalist Congress Celebration (NCP) and the Congress. Shinde’s faction, a breakaway group of 40 of the Shiv Sena’s 56 MLAs within the meeting, then fashioned an alliance with the Bharatiya Janata Celebration (BJP) to kind the federal government.
Whereas Maharashtra might be polling in 2024, the Brihanmumbai Municipal Company (BMC) election is scheduled this 12 months.
Maharashtra Directorate Basic of Data and Public Relations (DGIPR) Jayashree Bhoj didn’t reply to ThePrint’s calls and textual content messages. This report might be up to date if and when a response is acquired.
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Fifteen schemes, tasks in focus
In accordance with the decision, the Maharashtra authorities will give attention to 15 schemes and tasks throughout departments. Every of those, in keeping with the DGIPR’s calculations, would require an approximate finances of Rs 9.57 crore for the creation and dissemination of commercials associated to the schemes.
The 15 schemes and tasks embrace the ‘lacking hyperlink mission’ for the enlargement of the Mumbai-Pune expressway, the Sewri-Nhava Sheva Mumbai Trans Harbour Hyperlink mission, Metro rail tasks throughout Mumbai, Pune, and Nagpur, the Mumbai-Nagpur expressway, fundamental infrastructure in public well being, and schemes associated to senior residents, bodily challenged, farmers, talent growth, schooling, irrigation, reduction and rehabilitation.
As a part of the marketing campaign, the Shinde-led authorities will place full-page commercials in 268 newspapers throughout totally different languages. Fourteen Marathi tv channels — 5 news-related and 9 leisure channels — will run 30-second authorities commercials six occasions a day for eight days.
Equally, Doordarshan’s Sahyadri, a Marathi TV channel, and All India Radio may even play these authorities commercials for eight days. Apart from, the state authorities may even place 30-second audio jingles throughout 60 FM radio stations.
In accordance with the federal government decision, the Shinde authorities additionally plans to faucet the 30-odd group radio stations in Maharashtra.
As well as, such authorities commercials will cowl billboards at bus stations in Mumbai, Navi Mumbai, Thane, Pune, and Nagpur.
Apart from these, the federal government commercials will characteristic on LED screens on the Mumbai, Pune, and Nagpur airports, state bus stands, and railway stations throughout the state. It would additionally run campaigns on social media for about 30-40 days via paid postings, OTT platforms, social networking websites resembling Fb, Twitter, amongst others.
(Edited by Uttara Ramaswamy)
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