SpotOn has unveiled GoTo Place, a mobile-first ordering channel designed to empower eating places with built-in on-line ordering, loyalty programmes and direct buyer engagement.
The app is a response to the rising development of “tremendous apps” within the foodservice trade, providing eating places a approach to retain information, income and management with out counting on third-party platforms.
GoTo is about to revolutionise the digital presence of eating places by offering them with a custom-branded app, states the corporate.
This transfer challenges the present market, dominated by know-how giants with generic apps that lump a number of eating places collectively, usually at the price of excessive commissions and lowered model visibility.
SpotOn chief product officer Bryan Photo voltaic said: “At a time when eating places are underneath stress from rising prices and shifting client habits, GoTo places the ability again within the restaurant’s fingers.”
“GoTo is the form of branded expertise normally reserved for nationwide chains. We’re democratising that tech for independents with the instruments to drive repeat visits, personal their buyer relationships and construct long-term loyalty.”
GoTo differentiates itself by providing a devoted platform for eating places to attach instantly with their prospects underneath their very own model.
Bryan Photo voltaic added: “In contrast to third-party ‘tremendous apps’ that promote a number of eating places whereas charging excessive charges, GoTo is restaurant-first by design.”
“The app does not promote rivals or dilute a restaurant’s model identification. As an alternative, it acts as a digital extension of the restaurant.”
Information from SpotOn Order signifies that greater than 80% of customers use their telephones to put orders, and 40% revisit the identical restaurant inside every week.
GoTo leverages these client habits by selling repeat orders and loyalty reward redemptions, easing the operational burden on restaurant workers.
Eating places utilizing GoTo can provide a commission-free, branded cellular ordering expertise, interact prospects with tailor-made loyalty rewards and advertising presents, and handle reservations and waitlists on their phrases.
The app, now obtainable on the App Retailer and Google Play, is an inclusive answer for eating places already utilizing SpotOn Order. It options ordering, loyalty and waitlist capabilities, with plans to introduce extra functionalities sooner or later.
In early June 2025, SpotOn additionally launched an AI-powered instrument for restaurant operators to automate their revenue and loss evaluation.
“SpotOn introduces mobile-first ordering channel GoTo” was initially created and revealed by Verdict Meals Service, a GlobalData owned model.