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Home»World»Swiss deploy charm offensive in bid to slash crippling Trump tariffs
World

Swiss deploy charm offensive in bid to slash crippling Trump tariffs

November 14, 2025No Comments5 Mins Read
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AP President Donald Trump, smiles during his meeting with Syria's President Ahmad al-Sharaa, at the White House in Washington, Monday, Nov. 10, 2025AP

Trump was pictured on Monday apparently with the Swiss items on his desk within the Oval Workplace

Swiss ministers are in Washington for talks aimed toward slashing US President Donald Trump’s steep 39% tariffs on Switzerland’s exports to the US – the very best charge in Europe.

Preliminary makes an attempt by Swiss President Karin Keller Sutter to vary Trump’s thoughts fell on deaf ears. However a go to on 4 November by enterprise leaders seems to have modified his thoughts.

A senior administration official instructed reporters on Thursday that the talks between the US and the Swiss ministers had been “very optimistic” and “very targeted”, including that they’re “very conscious” of their commerce deficit with the US and are ready to handle it.

For months the Swiss have been attempting to convey down the speed, which has hit Switzerland laborious.

Trump’s response to the Swiss president’s bid was that she “was a pleasant lady, however she didn’t need to pay attention”.

However final week’s non-public enterprise initiative adopted a extra unconventional strategy.

Swiss trade chiefs got here to the Oval Workplace on 4 November bearing items, together with a Rolex gold watch and a specifically engraved gold bar from Swiss-based gold refining firm MKS.

Already this week Trump has stated a deal is being labored on to convey the tariffs “slightly bit decrease… I have not set any quantity”.

After their talks the Swiss industrialists stated in an announcement “our total initiative was undertaken within the spirit of Swiss unity between the non-public and public sectors”.

Some enterprise figures, notably these buying and selling in luxurious items, gold, or commodities, already had contacts in Trump’s circle.

In September, Trump appeared on the US Open tennis remaining within the Rolex VIP field hosted by the Swiss watch firm’s chief govt Jean Frédéric Dufour.

MANDEL NGAN/AFP US President Donald Trump (L), alongside Rolex CEO Jean-Frederic Dufour, waves as he arrives to attend the men's singles final tennis match between Spain's Carlos Alcaraz and Italy's Jannik Sinner on the last day of the US Open tennis tournamenMANDEL NGAN/AFP

Jean Frédéric Dufour and Trump stood collectively within the Rolex VIP field in New York in September

The president, apparently guessing what was occurring, even requested if Dufour would have been there if Trump had not slapped such steep tariffs on Switzerland.

Final week Dufour met Trump once more, this time within the Oval Workplace, together with fellow enterprise leaders together with Johann Rupert from luxurious items maker Richemont and Marwan Shakarchi from MKS.

It’s fairly regular these days for any chief heading to the Oval Workplace to come back bearing a present.

UK Prime Minister Sir Keir Starmer introduced an invite from King Charles for a lavish state go to. German Chancellor Friedrich Merz supplied a framed copy of Trump’s German grandfather’s delivery certificates.

Requests for affirmation of the items to the 2 Swiss corporations concerned introduced a “no remark” from Rolex and MKS.

However days after the assembly, Trump was pictured within the Oval Workplace with what seemed very very like a Rolex “Datejust” desk clock, produced by the corporate as a collector’s merchandise, and price tens of hundreds of {dollars}.

BRENDAN SMIALOWSKI/AFP US President Donald Trump shakes hands with US Senator James Risch, Republican from Idaho during a swearing-in ceremony BRENDAN SMIALOWSKI/AFP

The Rolex desk clock was pictured on Trump’s desk on Monday

A White Home official confirmed the 2 objects had been given to Trump.

The US president receives hundreds of items yearly and so they then change into US property, deposited with the Nationwide Archives and filed yearly by the state division.

They’re ultimately transferred to a presidential library. Some items will be saved however presidents must pay federal taxes if they don’t come from a detailed relative.

In 1969, President Richard Nixon gently refused the present of a Swiss Omega watch to commemorate the Moon landings.

No matter occurs to the Swiss items, Trump’s stance in direction of the Swiss seems to be softening, telling reporters he’s engaged on one thing “to assist Switzerland”.

Swiss economic system minister Man Parmelin and chief commerce negotiator Helene Budliger Artieda, who travelled to Washington on Wednesday, are extra hopeful than they’ve been in months, amid strategies that 39% tariff could also be diminished to fifteen% – the identical as Switzerland’s neighbours within the EU.

In return, guarantees from the Swiss pharmaceutical giants to construct extra manufacturing vegetation within the US are already on the desk. It’s also reported that Swiss Worldwide Airways, whose fleet is primarily Airbus, could pivot in direction of Boeing.

However will it’s sufficient? Swiss trade is ready with bated breath. The tariffs are starting to chew, with numerous Swiss corporations warning they must furlough employees if nothing adjustments.

The Swiss do have yet another extremely influential determine they will name on.

Fifa president and Swiss citizen Gianni Infantino, lengthy a buddy of Trump’s, was reportedly urged by some Swiss parliamentarians to attempt to change the president’s thoughts.

As a part of preparations for subsequent yr’s World Cup within the US, Canada and Mexico, Infantino visited the Oval Workplace in August bearing the trophy.

Because the cameras rolled he handed it to Trump saying he was “a winner”. The president responded asking “can I maintain it? That is a fantastic piece of gold”.

Infantino has additionally introduced a model new Fifa world peace prize, to be introduced in Washington DC on 5 December.

All bets are off as to who that may be.

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