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Home»Sports»The top NFL media stories of 2024: Tom Brady debuts, Netflix steps in and more
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The top NFL media stories of 2024: Tom Brady debuts, Netflix steps in and more

December 29, 2024No Comments6 Mins Read
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If you would like some long-term relationship recommendation, I give you this: Discover somebody who loves you as a lot as information shops love end-of-the-year content material.

The New Yorker did a chunk 11 years in the past on why our brains love lists, and it holds up as we speak. Amongst different causes: It spatially organizes data and guarantees a narrative that’s finite.

The NFL story will, after all, proceed in 2025 and past, however within the house beneath, we provide eight NFL media tales that captured our curiosity in 2024.


1. Tom Brady begins his NFL broadcasting journey

Fox has the published rights to the Tremendous Bowl this yr, which suggests Brady will name the league’s most essential sport in his rookie season as a TV analyst. He’s 15 video games right into a 10-year, $375 million take care of Fox, a journey that has prompted loads of commentary on his efficiency, together with a number of items from this writer.

Brady’s broadcasting work has improved through the season — to not the purpose of being an elite TV analyst, however the progress is noticeable. Nonetheless, the long-term prediction right here is that Brady’s juggling act as Las Vegas Raiders proprietor and TV analyst, and the restrictions that include that, feels unsustainable for Fox and Brady.

Tom Brady


Tom Brady has improved as a sport broadcaster, however February’s Tremendous Bowl looms as the last word check of his progress. (Mitchell Leff / Getty Photographs)

2. Netflix lands an NFL bundle of video games

Netflix and the NFL introduced in Might a three-season deal for Christmas Day video games by way of 2026. That deal turns into much more magnified given Netflix securing the unique broadcast rights in the US for the 2027 and 2031 editions of the Girls’s World Cup. These are important alerts to {the marketplace} (together with its WWE rights deal, given its stay factor) that Netflix has shifted from being all for sports-adjacent properties to being a reliable sports activities rights holder.

The streaming big aired the Kansas Metropolis Chiefs–Pittsburgh Steelers and Baltimore Ravens–Houston Texans video games on Christmas Day and largely succeeded in avoiding a glitch-filled rerun of its Jake Paul-Mike Tyson struggle occasion.

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3. Peacock airs a regular-season sport from São Paulo

The Philadelphia Eagles–Inexperienced Bay Packers sport on Sept. 6 was the NFL’s first-ever regular-season sport in South America and aired solely on Peacock, the streaming community’s third unique NFL sport following the Buffalo Payments–Los Angeles Chargers regular-season sport in December 2023 and the Miami Dolphins-Chiefs AFC wild-card playoff sport final January.

The end result was a major viewership win for the league and the streamer. Peacock delivered 14.2 million viewers for Eagles-Packers, effectively above the 7.3 million for Payments-Chargers and Peacock’s second-best NFL streaming viewers ever solely behind the Chiefs-Dolphins sport (23 million viewers). The numbers embrace figures from the over-the-air markets wherein the video games ran.

The NFL will play eight worldwide video games in 2025, together with in Madrid, as Spain would be the sixth nation to host an NFL regular-season sport. NFL commissioner Roger Goodell and Chiefs proprietor Clark Hunt have talked overtly about taking part in 16 video games abroad yearly within the close to time period, per this report from SBJ’s Ben Fischer. It’s clear we’ll quickly see a Sunday morning window with a brand new worldwide media-rights bundle.

4. Tremendous Bowl LVIII units TV rankings report

We stay in an apples-to-pomegranates world with regards to evaluating the sports activities viewership of as we speak versus yesteryear, attributable to elements together with new out-of-home viewership knowledge and cord-cutters and cord-nevers. Utilizing as we speak’s metrics, by way of Nielsen and Adobe Analytics, the Chiefs’ 25-22 time beyond regulation victory over the San Francisco 49ers in February’s Tremendous Bowl averaged 123.7 million viewers throughout tv and streaming platforms. That makes it the most-viewed program in historical past, shattering the earlier mark of 115.1 million for Kansas Metropolis’s last-minute win over Philadelphia within the earlier Tremendous Bowl.

Super Bowl LVIII


Followers watch Tremendous Bowl LVIII exterior Chase Heart in San Francisco. The sport was the highest-rated program in tv historical past. (Loren Elliott / Getty Photographs)

5. The rise of alt-broadcasts

The alternate broadcasts of NFL video games launched into a brand new stratosphere in 2024 with a “Simpsons” animated alt-cast of “Monday Evening Soccer” airing on ESPN+ and Disney+, and NBC Sports activities making its NFL alternate broadcast debut on Peacock with final week’s Texans-Chiefs sport. It follows alt-broadcasts on Nickelodeon and ESPN’s now long-standing Manning Brothers broadcasts and one utilizing “Toy Story.”

6. The ‘New Heights’ podcast blows up

The favored podcast — hosted by brothers Jason Kelce, the Eagles’ middle from 2011-2023, and Travis Kelce, the present Chiefs tight finish — inked a take care of Amazon’s podcast community, Wondery, in 2024 to be this system’s new dwelling.

The present has discovered itself on measurement lists of the most important podcasts in the US and has practically 2.5 million subscribers on YouTube. One of many attention-grabbing notes within the deal is Wondery’s plans to translate the podcast to completely different languages to extend its world viewers, together with in NFL-strong markets reminiscent of the UK and Mexico. That’s a clean house for NFL followers.

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The Kelce brothers and the ‘Heights’ of podcast recognition

7. New broadcast guidelines for elevated entry

It was not an accident that you just noticed extra in-game interviews throughout NFL video games this season. Final Might, the NFL broadcasting division outlined entry adjustments for the NFL’s tv companions after a evaluate between the league and its media rights holders. The shared purpose? To boost the sport content material that we see as NFL viewers. The brand new guidelines included in-game coach interviews for all video games, pregame participant interviews for all video games, community pregame locker room protection, preseason participant interviews, and coaches’ sales space community cameras. Search for it to proceed.

8. NFL ordered to pay $4.7 billion in “Sunday Ticket” antitrust trial … solely to see it overturned

In August, the U.S. District Courtroom in Los Angeles overturned a $4.7 billion verdict in opposition to the NFL for colluding to lift costs for its “NFL Sunday Ticket” tv bundle. The decide disqualified skilled testimony utilized by the jury to find out damages. (The jury’s verdict had threatened to upend the league’s technique of promoting unique tv packages to broadcasters.) Subsequent up: The U.S. Courtroom of Appeals for the Ninth Circuit. Per Sportico’s authorized author and sports activities regulation professor, Michael McMann, a choice is probably going many months, if not longer, away.

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Imagining NFL on TV within the yr 2030: Tom Brady out, Travis Kelce in?

(High picture of a Netflix “Christmas Gameday” banner at Wednesday’s Chiefs-Steelers sport: Mark Alberti / Icon Sportswire by way of Getty Photographs)

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