TikTok has by no means been a preferred social media app amongst US politicians. Lawmakers in america repeatedly tried to dam the app over its suspicious ties with the Chinese language authorities and its assortment of US customers’ knowledge. In the meantime, statistics from the Pew Analysis Middle present that regardless of these ups and downs, TikTok is the fastest-growing social media platform within the US.
As Engadget studies, the survey consists of 5,733 US adults who had been interviewed between Might 19 and September 5, 2023. It’s a typical perception that TikTok is an app for youngsters and Gen Z. However the newest survey exhibits it’s getting extra common amongst US adults. The outcomes revealed over a 3rd of adults are TikTok customers.
Regardless of politician’s blockade, TikTok is getting extra common within the US
YouTube and Fb have saved their dominant standing amongst US social media customers, with 83% of respondents saying they use YouTube in some unspecified time in the future. Additionally, 68% of respondents mentioned they nonetheless use Fb.
YouTube can be a extra common platform amongst US youth than Fb. The survey reveals that 93% of 18 to 29-year-olds use YouTube, whereas the quantity for 65 and older customers is 60%. Instagram (47%), Pinterest (35%), TikTok (33%), LinkedIn (30%), WhatsApp (29%) and Snapchat (27%) are within the following ranks.
Amongst these platforms, TikTok stands out with a 12% enhance to Pew’s analysis in 2021, making the ByteDance-owned app the fastest-growing platform within the US. Moreover, 49% of Hispanic customers reported they use TikTok, and girls’s TikTok person base is 15% greater than males. By including extra partaking options like buying in movies, TikTok may grow to be much more common.
The Elon Musk social media platform, X, additionally stands on the checklist, with solely 22% of respondents saying they use it. Reddit comes subsequent to X with an identical utilization quantity. Concerning person progress, Reddit rose from 18% in 2021 to 22% in 2023. Nevertheless, X’s customers dropped by 1% in the identical timeframe. This could possibly be resulting from Musk’s drastic adjustments to the platform and the controversies round him.
The Pew analysis additional reveals that X is a extra common app amongst adults with annual family incomes of a minimum of $100,000.