Social media continues to evolve, with new platforms getting into the fray with novel concepts. Nonetheless, it’s troublesome to problem the established gamers. The most recent analysis by advertising measurement platform Lifesight.io has simply proved that. The agency used knowledge from SEMrush to find out the highest 10 hottest social media platforms in 2024 primarily based on whole visits final 12 months. The listing comprises acquainted names.
YouTube is unmatched when it comes to person visits
In keeping with the report, YouTube was visited 1.35 trillion occasions in 2023. That’s a staggering 80.49% progress in annual visits from 263.3 billion in 2019. This helped Google’s video platform construct a large lead on the prime. Fb is the following hottest social media platform in 2024, and it had solely 216.4 billion visits final 12 months. The Meta-owned platform remained nearly flat between 2019 and 2023, rising simply 15.33%.
The truth that YouTube’s whole visits in 2023 had been nearly double the following 9 hottest social media platforms is a testomony to its reputation. Fb, in the meantime, isn’t underneath menace regardless of a stagnation in recent times. It’s distantly adopted by X (previously Twitter) with annual visits of 112.9 billion in 2023. Meta needs to be cautious of X’s progress fee, although. The Elon Musk-owned platform noticed a 63.19% enhance in visits from 41.6 billion in 2019.
Instagram, one other Meta-owned platform, registered 87.3 billion visits in 2023, up 62.40% from 32.8 billion in 2019. It’s predominantly used on cell with male customers constituting two-thirds (67%) of its whole visits. Reddit is true on its heels, although. With a greater progress fee between 2019 and 2023 (68.72%), Reddit is threatening to leapfrog Instagram quickly. It had 81.0 billion visits final 12 months, making it the fifth hottest social media platform in 2024.
What needs to be a extra regarding stat for Instagram is how Reddit has a equally male-dominated person base and a excessive share of cell visitors (72.27%). TikTok, the following platform on this listing, can be moble-centric. Nonetheless, it’s equally standard amongst female and male customers. Debuted in 2018, the Chinese language app had simply 0.7 billion visits in 2019. It reached 41.8 billion in 2023. Began as a shot-form video platform, it has expanded to different areas in recent times.
Hottest social media platforms have a majority male person base
WhatsApp, LinkedIn, Twitch, and Quora made up the highest 10 most visited social media platforms final 12 months. All of those platforms registered robust progress in annual visits between 2019 and 2023, ranging between 48% and 68%. Whereas every has its specialty—WhatsApp is used for communication, LinkedIn for constructing skilled networks, Twitch is standard within the gaming group, and Quora is used for information sharing—there’s something in widespread. All of those apps have a majority male person base.
Contemplating the present social media panorama, the highest ten hottest platforms ought to stay unchanged subsequent 12 months. There could also be some modifications within the order (unlikely within the prime three) however we don’t see a brand new entrant on the listing. The looming nationwide ban on TikTok within the US could trigger some shake-ups, although. TikTok had 170 million customers within the US final 12 months.