Twitter is shutting down Revue, the publication platform it acquired in January final 12 months. The service will now not be accessible from January 18, 2023, the corporate introduced on Wednesday. “On that date, Revue will shut down and all information will likely be deleted,” the official press launch states. The corporate has additionally notified customers about this by way of e-mail.
In accordance with Revue’s announcement, all paid Revue subscriptions will likely be set to cancel on the finish of their billing cycle on December 20, 2022. That is to make sure that there’s no lively subscription when the service itself goes away in January subsequent 12 months. If you happen to run a paid publication, you possibly can obtain your subscriber checklist, previous publication points, and analytics forward of that deadline from right here. This information won’t be obtainable after January 18, 2023.
Twitter is shutting down Revue two years after its acquisition
When Twitter acquired Revue, the corporate mentioned the service suits completely in a pure enlargement of its platform. Paid newsletters have been booming round then and Revue was most popular by many journalists and writers because it took a decrease lower of income than rivals corresponding to Substack. The social community biggie wished to leverage that and appeal to extra individuals to the service by integrating it deeper into the platform. For writers, it helped them attain extra audiences and probably monetize their Twitter following. For readers, it enabled simpler entry to newsletters.
In August 2021, Twitter added Revue subscription buttons to writers’ profiles for fast entry. It adopted up by including an analogous button to tweets containing hyperlinks to a Revue profile web page or particular person problems with a Revue publication in October. Customers might join newsletters instantly from tweets. Nevertheless, in just a few months, the craze of paid newsletters began to die down, pushing Revue in direction of extinction. Then Elon Musk entered the scene. He bought the social community for a whopping $44 billion saying he would simplify the platform and develop it into the city sq. of the web.
Shortly after finishing the Twitter acquisition, Musk began eradicating some legacy options. The platform has already shut down Moments and in addition plans to cease exhibiting the “tweeted from” labels. It’s now pulling the plug on Revue as effectively, two years after its acquisition. It could be a mere coincidence, however this announcement got here only a few hours after former Twitter founder and CEO Jack Dorsey took to Revue to share his ideas on the Twitter Recordsdata. “Effectively…after 17 hours, my profession as a publication author is coming to an finish,” Jack tweeted yesterday.