Ever since Elon took over Twitter, the corporate appears to be making an attempt out a variety of new options. Now, the favored social media platform seems to be experimenting with a brand new in-app foreign money known as “cash” to assist creators earn cash from Twitter.
A brand new manner for creators to monetize their content material
App researchers Jane Manchun Wong and Nima Owji not too long ago noticed the characteristic and shared screenshots on social media. The cash look like an extension of Twitter’s current tipping characteristic, permitting customers to help their favorite creators.
A screenshot shared by Owji in December reveals a brand new “Cash” tab in the identical part the place customers can preserve observe of their ideas. Wong additionally noticed an “Awards” characteristic, which permits individuals to make use of cash to purchase in-app items for others. Customers can use these items to point out appreciation for a selected tweet, enhance its visibility, or as a technique to help the creator. Customers should buy items for as little as one coin or as a lot as 5000. It’s not clear how a lot cash will price, however Twitter would presumably get a lower of income generated from coin purchases.
Right here’s the listing of Twitter Awards: https://t.co/PpgHebBWD6 pic.twitter.com/BePDVAkzhy
— Jane Manchun Wong (@wongmjane) January 5, 2023
Launch date and pricing
It stays a thriller what Twitter’s plans are for cash or when the characteristic might launch. The corporate has not commented or mentioned something, however the screenshots recommend Twitter is no less than contemplating that includes cash prominently in its app. It’s additionally price noting that regardless of the “cash” identify, the characteristic doesn’t appear to have any cryptocurrency tie-ins, no less than for now.
The addition of the cash characteristic presents a brand new manner for creators to monetize their content material and for customers to help them straight. Twitter CEO, Elon Musk, has beforehand expressed his want to seek out extra methods to reward content material creators, and this new characteristic may very well be a step in direction of fulfilling that imaginative and prescient.