Twitter has rebranded “Tremendous Follows” to “Subscriptions”. The corporate’s CEO Elon Musk introduced this rebranding on Thursday. He additionally detailed the phrases of the subscription service that was initially introduced in February 2021 earlier than going dwell in September of that yr.
Twitter launched Tremendous Follows as a brand new approach for creators to earn cash on the platform. It’s a subscription service that lets customers pay a month-to-month price to their favourite creators for entry to unique tweets, Areas, and different types of content material. Creators can provide three subscription tiers ($2.99, $4.99, or $9.99 per 30 days) with various perks.
Over two years into its launch, Twitter’s Tremendous Follows function doesn’t appear to have gained a lot traction. Now, the corporate is seemingly giving it a renewed push, starting with giving the service a extra simple identify. creators can apply for the Subscriptions program from the Monetization part below the Skilled instruments menu within the app’s sidebar (Extra button on the net model).
On a support page, Twitter notes that Subscriptions are presently restricted to creators within the US. Furthermore, it’s essential to have not less than 10,000 followers, have tweeted not less than 25 instances previously 30 days, and be 18 years or older to be eligible for it. Your account additionally will need to have been energetic for greater than three months and have a verified e mail tackle. Different necessities embody a bio, a profile image, and a header picture.
Twitter won’t take a income reduce from Subscriptions for a yr
As for earnings, Musk says Twitter won’t maintain any income generated via Subscriptions for not less than a yr. Creators will get all the cash after deducting Play Retailer (Android) and App Retailer (iOS) charges. For subscriptions introduced via the online, Twitter will solely deduct cost processing charges. “We will even assist promote your work. Our objective is to maximise creator prosperity,” Musk said.
Whereas Twitter Subscriptions aren’t accessible to creators exterior the US, customers in Canada, New Zealand, and Australia may purchase subscriptions. The charges stay the identical ($2.99, $4.99, or $9.99 per 30 days) throughout Android, iOS, and the online, although creators will get extra if you happen to subscribe via the latter platform. Nevertheless, you may’t view subscriber-only content material on the net. You need to use Twitter’s cell apps to see these unique tweets.
Twitter says it plans to supply “newsletters and different Twitter options as potential bonus content material” for subscribers sooner or later. That’s a bit of odd contemplating the corporate not too long ago shut down Revue, the e-newsletter platform it acquired in 2021. It stays to be seen whether or not Twitter’s re-branded subscription service lures extra creators to the platform.