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Home»Technology»Why Google’s Latest Android Streaming Feature Needs Big Improvements
Technology

Why Google’s Latest Android Streaming Feature Needs Big Improvements

November 19, 2025No Comments3 Mins Read
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Google Play Store - 'Where to watch' The Traitors
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As an Leisure Editor, I spend plenty of time watching content material (it’s a tough job, however somebody’s received to do it). As such, I’ve little tips up my sleeve for locating the best streaming service for particular exhibits and movies. In spite of everything, many libraries change usually all year long, making it arduous to maintain observe of the place every part is. 

When you personal a smartphone that makes use of the Google Play Retailer (ie, any Android cellphone), then this new characteristic drop ought to change the sport… properly on paper, not less than. In follow, there’s plenty of work to be achieved to make it helpful.  

Why Google’s ‘The place to observe’ Play Retailer characteristic misses the mark

Any more, if you seek for a present or movie within the app retailer on an Android system, the ‘The place to observe’ characteristic will listing the locations to seek out the film or sequence, with a hyperlink to the app/apps it’s worthwhile to obtain or open if you wish to watch on the go. 

However there are some key options lacking that rival websites reminiscent of JustWatch embrace as normal. 

The listing of apps that carry the TV sequence or film are principally all there, from what I can see, together with the ‘free’ choice (or, not less than, free if you’re a subscriber). What it doesn’t do differentiate between free choices and renting/shopping for VODs. It additionally doesn’t listing how a lot you’ll pay for a subscription, or the beginning worth of renting/buying the content material.  

Take Avengers: Infinity Battle for instance. It’s at the moment solely accessible to stream at no further price if you’re a subscriber to Disney+. However you wouldn’t know that from Google’s web page. As an alternative, utilizing the identical ‘Watch’ button, it exhibits YouTube and Amazon Prime Video as different platforms from which you’ll be able to stream it, when in actuality, they’re solely rental/purchase hyperlinks. 

However that’s not the one complicated half. Once you click on on these hyperlinks, they don’t take you thru to the itemizing pages for every website.

Avengers: Infinity War - Where to watch Google Play Store

Hannah Cowton-Barnes / Foundry

Amazon Prime Video has a button that says, ‘How do I watch this?’, which then sends an electronic mail to your Amazon account, with a hyperlink to an online browser – ain’t no person received time for that!

In the meantime, YouTube’s hyperlink goes to a trailer that can’t be seen in my area.

I attempted a get your hands on on one other movie, Micky 17, which is at the moment solely accessible for Sky prospects and Now subscribers.  

The Now button appeared on the backside of the listing beneath a collapsable ‘Present extra’ button. Google TV got here up first, and that hyperlink solely took me to the app’s homepage, not the purchase/lease hyperlink for Micky 17. I initially thought this was as a result of the Now app wasn’t put in on my cellphone, however even after doing that, the order of the apps didn’t change.  

Whereas a good suggestion in idea, Google hasn’t actively checked the hyperlinks of what it’s selling. It doesn’t listing (or typically even prioritise) the app with content material accessible without cost to subscribers and it fails to put costs of something on these hyperlinks earlier than you click on by.

Most individuals will possible need to make use of this characteristic to know in the event that they have already got entry to stream one thing, and Google isn’t making that simpler to establish. Hopefully, ‘What to observe’ shall be fine-tuned within the coming months – however for now, I’d keep on with different choices.  

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