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Home»Finance»Why Nike Stock Got Tripped Up Today
Finance

Why Nike Stock Got Tripped Up Today

March 21, 2025No Comments3 Mins Read
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Why Nike Stock Got Tripped Up Today
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Shares of Nike (NYSE: NKE) fell Friday morning after the sportswear big delivered one other disappointing set of ends in its fiscal 2025 third-quarter earnings report Thursday afternoon. Income declined, and the corporate warned that tariffs may sluggish its restoration, including to traders’ doubts about its turnaround prospects. Consequently, the inventory was down 5.3% as of midday ET.

A person looking at a wall of sneakers in a store.
Picture supply: Getty Photographs.

Within the interval, which ended Feb. 28, Nike’s income fell by 9%, or 7% on a currency-neutral foundation, to $11.3 billion, although that beat the consensus estimate of $11.03 billion.

Nike Direct income fell 12% to $4.7 billion, whereas wholesale income dipped 7% to $6.2 billion. Gross sales for its Converse unit fell 18% to $405 million.

Gross margin within the quarter was down 330 foundation factors to 41.5%, displaying the corporate continues to be clearing stock via markdowns. Complete stock was down 2% to $7.54 billion, however that also fell at a slower tempo than income, suggesting that its stock stays overstocked.

On the underside line, earnings per share declined from $0.77 to $0.54, although that additionally topped analysts’ consensus estimate of $0.28.

CEO Elliott Hill expressed optimism concerning the turnaround. “The progress we made towards the “Win Now” strategic priorities we dedicated to 90 days in the past reinforces my confidence that we’re on the proper path,” he mentioned within the earnings press launch.

Whereas a lot of Nike’s enterprise shrunk within the quarter, the corporate did present some promising indicators, together with a return to progress in working. North American attire gross sales additionally grew 7%.

Nevertheless, administration mentioned that it might proceed to reduce on traditional types, together with Dunks, within the fiscal fourth quarter, and would pull again on digital advert spending in step with its objective of driving a full-priced mannequin and a pull advertising and marketing technique.

Because of these strategic choices, the corporate expects income to say no by a mid-single-digit proportion within the fourth quarter, with a gross margin contraction of 400 to 500 foundation factors, although it mentioned comparisons would reasonable after that.

That weak steerage possible explains the pullback within the inventory on Friday. Whereas it is in step with Nike’s restoration plan, traders are understandably annoyed with the continued contraction within the enterprise. Regardless of that frustration, it might be a mistake for traders to surrender on a model of Nike’s stature over the long run. It ought to finally return to progress.

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See the ten shares »

*Inventory Advisor returns as of March 18, 2025

Jeremy Bowman has positions in Nike. The Motley Idiot has positions in and recommends Nike. The Motley Idiot has a disclosure coverage.

Why Nike Inventory Bought Tripped Up At present was initially revealed by The Motley Idiot

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