Google is elevating costs on YouTube Premium (which incorporates YouTube Music), and it’s now going to price you $13.99 monthly, or $139.99 per 12 months within the US. That’s a $2 monthly enhance, or $20/12 months enhance relying in your plan.
Along with that, YouTube Music can be getting a worth bump from $9.99 to $10.99 monthly. That is just for those who subscribe to solely YouTube Music.
It was solely a matter of time earlier than the person YouTube Premium plan went up, after the household plan received a fairly substantial enhance late final 12 months.
Whereas Google has not but talked about when current customers will see this worth enhance, new customers are already seeing this when signing up. It’s doubtless that the value enhance shall be made obvious in your subsequent billing cycle. In case you are a Google Fi subscriber and get YouTube Premium included, it should stay included. Do not forget that is just for a 12 months, so for most individuals, that may finish in November.
Regardless of the value enhance, you’re nonetheless going to maintain YouTube Premium
And also you wish to know why? As a result of Google is cracking down on ad-blockers, and adverts on YouTube are simply ridiculous now. There’s a purpose that Google presents a 1-month free trial for brand new customers (and lots of Android OEMs provide 3-month or 6-month free trials with buy). That will get you sucked into not seeing adverts, so when the trial is over, you choose to pay for it so that you don’t have to see these adverts.
Even at $14 monthly, it’s nonetheless a fairly whole lot. Because you’re getting YouTube Music, which is a $10 (now $11) worth already. So that you’re principally paying $3 extra for ad-free YouTube, downloads, background playback and some different options. Truthfully, even with this worth enhance, it’s nonetheless a a lot better deal than Spotify, Apple Music or Amazon Music. So it’s unlikely that Google will lose any YouTube Premium subscribers right here.
