3 min learnNew DelhiUp to date: Jun 25, 2026 08:40 PM IST
Apple has sharply raised costs of iPads, Macbooks, and several other different merchandise globally amid hovering reminiscence and storage chip prices pushed by the AI trade’s datacenter buildout.
The value will increase have been utilized to a variety of Apple merchandise, together with Mac desktops, MacBooks, iPads, Apple TV, and HomePod units. Nonetheless, the iPhone – Apple’s major money cow – appears to have been spared for now.
In India, the MacBook Air (512GB) now begins at Rs 1,37,900, up from Rs 1,19,900. Apple’s Macbook Neo carries a revised price ticket of Rs 79,900 from Rs 69,900. The entry-level laptop computer initially value Rs 59,900 at launch because the tech large regarded to compete with Home windows laptops and Google Chromebooks.
The HomePod sensible speaker now retails for Rs 44,900, a bounce of Rs 12,000 from its earlier value of Rs 32,900, whereas the HomePod mini has risen to Rs 15,900 from Rs 10,900.
The sweeping value revisions come days after outgoing Apple CEO Tim Prepare dinner hinted in an interview with Wall Road Journal that the corporate wouldn’t have the ability to shield shoppers from the continued reminiscence chip disaster any longer.
“We now have by no means seen a part value improve this a lot, this shortly. We now have shielded our prospects from these will increase to date, however we’ve now reached a degree the place we have to start elevating costs on plenty of merchandise, together with immediately’s will increase for iPad and Mac,” Apple mentioned in an announcement.
The reminiscence value surge has dulled the outlook for smartphone and PC gross sales throughout the trade. Analysts estimate that rival gadget makers could have to lift costs much more sharply than Apple, whose deep provider ties have reportedly cushioned it from the total hit.
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In the meantime, reminiscence makers reminiscent of Micron have in current months prioritised orders from AI chipmakers like Nvidia, serving to them earn file revenue however leaving little provide for electronics makers which have been pressured to extend costs, in accordance with a report by Reuters.
Within the US, Apple hiked the value of MacBook Air with 512 gigabytes of storage to $1,299 from $1,099, whereas the MacBook Professional with 1 terabyte of storage rose to $1,999 from $1,699, in accordance with up to date costs on its web site. The iPad Air with 128 gigabytes of storage rose from $599 to $749, amongst different modifications.