The criticism surrounding SOLLOS did not start with the product’s $39 price ticket.
Weeks earlier than the beverage formally launched, the corporate’s social media accounts had been flooded with adverse feedback after posting a behind-the-scenes video from its manufacturing unit, teasing the drink’s launch.
The clip showcased how the cans had been produced and packaged earlier than ending with a message saying the product’s arrival.
Whereas SOLLOS promoted the beverage as “the right summer time drink,” critics rapidly turned the feedback part right into a battleground.
“Good cultural appropriation,” one person raged. “They do not need Latinos within the US, however they need their merchandise.”
One other wrote: “The official drink of MAGA Frat Bois the world over… I will cross.”
Others accused the corporate of benefiting from a beverage with deep roots in South American tradition whereas benefiting from the Trump household’s affiliation with hardline immigration insurance policies.
“They hate immigrants however like to steal their product concepts to create a enterprise,” one commenter claimed, whereas one other mocked the corporate’s Spanish-inspired branding: “Humorous, the identify is Sollos… Spanish phrases. Given Trump’s insurance policies, should not this be referred to as ICE or WHITE or one thing?”