Squishmallow show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, Nebraska, Could 1, 2026.
Sarah Min | CNBC
OMAHA, Nebraska — On the cavernous exhibit corridor inside CHI Well being Middle Omaha, the annual “Berkshire Bazaar of Bargains” remains to be stocked with fan-favorite offers, simply with a bit extra respiratory room this 12 months.
The 20,000-square-foot purchasing occasion tied to Berkshire Hathaway‘s annual assembly options its traditional lineup: Warren Buffett-themed gear from Brooks Sports activities and chocolate cash from See’s Candies, alongside merchandise from dozens of subsidiaries. However in contrast to previous years, strains had been shorter and the crowds noticeably thinner.
The occasion got here as Buffett, the 95-year-old chairman who has outlined the gathering for many years, is not anticipated to headline the marquee Q&A session in the identical method, ceding the highlight to Greg Abel, who took over as CEO firstly of 2026.
Abel made a degree of stopping by each sales space within the corridor, greeting workers and shaking fingers with shareholders. Traces of shareholders fashioned as he made his method via the corridor.
Greg Abel, CEO of Berkshire Hathaway, meets with shareholders on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
David A. Grogan | CNBC
Squishmallows — the plush toy phenomenon owned by Jazwares that Berkshire gained via its 2022 acquisition of Alleghany Company — as soon as once more pulled in crowds, together with for a brand new Abel-themed plush.
Jeremy Padawer, president of Jazwares, instructed CNBC that Abel was “engaged, and concerned,” noting the CEO helped design his personal Squishmallow. The corporate additionally partnered with different Berkshire manufacturers together with BNSF Railway, NetJets, GEICO and See’s Candies on special-edition variations.
Squishmallow show the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Sarah Min | CNBC
Squishmallows on show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Yun Li | CNBC
Squishmallows on show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Yun Li | CNBC
Squishmallows on show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Yun Li | CNBC
See’s Candies — certainly one of Berkshire’s most iconic manufacturers — leaned into the second with cabinets of themed chocolate treats and cardboard cutouts of Buffett and Abel enjoying hockey, a nod to Abel’s Canadian roots and well-known love of the game.
See’s Candies show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Yun Li | CNBC
See’s Candies show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Yun Li | CNBC
Brooks Working was additionally leaning into the Berkshire fandom, promoting a 2026 particular version of its trainers that includes “Berkshire Hathaway” branding alongside the aspect and on the insoles.
Practically 2,000 shareholders are anticipated to participate within the Brooks “Spend money on Your self” 5K enjoyable run and stroll on Sunday morning following the annual assembly, with members set to sort out a brand new course this 12 months.
A Brooks present on show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Yun Li | CNBC
Justin Boots show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Yun Li | CNBC
A Pilot show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Yun Li | CNBC
Signage for Marmon Holdings on show on the Berkshire Hathaway Annual Shareholders Assembly in Omaha, NE on Could 1, 2026.
Sarah Min | CNBC
Correction: Jeremy Padawer is the president of Jazwares. An earlier model misstated his first title.