4 min learnNew DelhiUp to date: Mar 31, 2026 08:56 AM IST
The workforce behind Bluesky, a decentralised social networking app, has unveiled a brand new AI-powered app that lets customers design their algorithm, create customized feeds, and basically ‘vibe-code’ their very own social media expertise.
The brand new agentic AI social app, referred to as Attie, was introduced by former Bluesky CEO, Jay Graber, who’s now the corporate’s chief innovation officer, and Bluesky CTO Paul Frazee on the annual ATmosphere convention held in Vancouver, Canada, on March 28 and 29, 2026.
Below the hood, Attie is centered on an AI agent or assistant that’s powered by Anthropic’s Claude foundational AI fashions. Though Attie will not be part of Bluesky, it’s constructed on high of Bluesky’s underlying AT Protocol, which is a decentralised open-source framework that enables builders to create their very own social app whereas enabling customers to simply swap between the platforms and port over their present followers, account deal with, and information.
Attie has been launched for beta-testing amongst those that attended the ATmosphere 2026 convention. It arrives at a pivotal second for social media, because the rise of AI and autonomous brokers is about to basically reshape what we perceive the medium to be.
Began as a challenge inside Twitter by Jack Dorsey in 2019, Bluesky was ultimately spun off as an impartial firm in 2021. It emerged as a preferred different to the micro-blogging platform following Elon Musk’s takeover of Twitter (identified immediately as X) and now has greater than 40 million customers.
Bluesky positions itself as a decentralised different to conventional social media platforms, and appears to present customers higher management versus black field algorithms. That distinction is particularly important amid the current backlash towards main platforms resembling Fb, Instagram, and YouTube, which confronted opposed rulings in US courts final week, at the same time as calls to ban or prohibit social media use amongst teenagers proceed to develop.
Bluesky is incorporating AI into its broader push for consumer management and openness. “We expect AI ought to serve individuals, not platforms. An open protocol places this energy instantly in customers’ arms. You should use it to construct your individual feeds, create software program that works the way in which you need it to, and discover sign within the noise,” Graber was quoted as saying by JHB.
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Toni Schneider, Bluesky’s interim CEO, mentioned, “We’ve launched numerous issues inside Bluesky — Starter Packs and customized feeds, and all these sorts of issues. This [Attie] is a standalone product, and it’s the primary one which’s constructed by Jay’s new workforce. You management it, you form it, with out having to put in writing code or know the way to arrange these feeds. It’s the start of simply having much more individuals be capable of construct on high of the Ambiance.”
“It’s an AI product, however it’s an AI product that’s very people-focused … We expect AI is a really highly effective expertise, however we wish to be sure that we use it to construct issues that actually profit individuals,” Schneider added.
The right way to use Bluesky’s Attie app
Individuals who have beta entry to Attie can sign up with the identical credentials they use to log into Bluesky or every other social app that runs on the AT Protocol.
After signing in, customers might discover that the AI agent already understands their pursuits and matters they like to debate primarily based on the information gathered from their Bluesky account and the broader ecosystem as these apps are open methods.
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Customers can immediate Attie to construct their very own customized feed by typing in prompts in pure language, much like chatting with AI chatbots. They’ll ask Attie to solely share posts they wish to see or repost, basically curating their very own personalised social media feed throughout the app.
Shifting ahead, the corporate is seeking to make Attie accessible inside Bluesky and different AT Protocol-powered apps as nicely. This may enable customers to vibe-code their very own social apps in addition to share them with different customers. Whereas Attie is presently in non-public beta, Bluesky is reportedly contemplating monetising its AI providing by way of subscription-based entry and paid internet hosting providers for individuals who wish to host their very own communities on the AT Protocol.