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Home»Finance»Exclusive-Amazon, Flipkart take aim at India’s banks with new consumer loan offerings
Finance

Exclusive-Amazon, Flipkart take aim at India’s banks with new consumer loan offerings

November 29, 2025No Comments3 Mins Read
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Exclusive-Amazon, Flipkart take aim at India's banks with new consumer loan offerings
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By Ashwin Manikandan and Jaspreet Kalra

MUMBAI (Reuters) -Amazon is getting ready to supply loans to small companies in India, whereas Walmart-owned Flipkart is taking a look at buy-now, pay-later (BNPL) ​merchandise because the e-commerce giants tackle the nation’s banks with a push into monetary merchandise.

Amazon acquired ‌Bengaluru-based non-bank lender Axio earlier this yr. At present centered on BNPL and private loans, Axio will re-embark on providing credit score for small companies ‌and begin providing money administration options.

“We see large headroom for increasing credit score development in India, notably amongst digitally engaged prospects and small companies outdoors of the highest (cities),” Mahendra Nerurkar, vp for funds for rising markets at Amazon, advised Reuters.

He added the corporate can be “designing tailor-made lending propositions” for retailers and small companies to enhance money movement administration effectivity ⁠and unlock capital.

The small print of Amazon’s plans ‌haven’t been beforehand reported.

Flipkart, during which Walmart has a stake of about 80%, registered its non-bank lending arm, Flipkart Finance, in March and is awaiting the Reserve Financial institution of ‍India’s ultimate approval for its enterprise plans.

Firm filings present two sorts of deliberate pay-later choices: no-cost month-to-month installment loans for web shoppers over 3 to 24 months, and loans for client durables at 18%–26% rate of interest every year.

Rates of interest on loans for ​client durables from conventional lenders usually vary between 12% and 22%.

Flipkart expects to start out providing these monetary merchandise subsequent ‌yr, in response to a supply with direct information of its plans.

The supply was not authorised to talk to media and declined to be recognized. Flipkart and the RBI didn’t reply to requests for remark.

India’s client mortgage market has grown from almost $80 billion in March 2020 to round $212 billion as of March 2025, in response to information from credit score bureau CRIF Excessive Mark, though there have been indicators of a slowdown in latest quarters.

Client loans embrace unsecured private loans, bank cards and loans for client ⁠durables.

Each Amazon and Flipkart function apps that rank among the many high 10 platforms ​used to make funds through India’s Unified Funds Interface.

Their monetary ambitions ​gained a significant enhance earlier this yr, when the RBI allowed them to lend on to prospects by wholly owned models. That additionally marked a big opening of India’s monetary companies market to foreign-‍backed tech corporations.

“There’s immense ⁠potential for them to make a dent as a result of they personal each the supply-side and demand-side buyer information,” stated Rohan Lakhiyar, associate at consultancy Grant Thornton Bharat’s monetary companies threat division.

“However execution can be key ⁠as they enterprise past core retail.”

Amazon has additionally tied up with half a dozen native lenders to supply mounted deposit financial savings merchandise with minimal quantities of ‌1,000 rupees ($11) to prospects on its Amazon Pay platform, Nerurkar stated.

(Reporting by Jaspreet ‌Kalra and Ashwin Manikandan in Mumbai; Modifying by Edwina Gibbs)

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