3 min learnJul 11, 2026 04:10 PM IST
A brand new app referred to as HyperTexting goals to make looking the open net really feel extra like scrolling via a social media feed. Out there on iOS, it transforms web sites, blogs, newsletters, and podcasts into a well-known feed-based expertise whereas avoiding the advice algorithms that dominate in the present day’s platforms.
Created by tech veteran Caleb Hailey, HyperTexting is constructed round the concept that folks ought to have extra management over how they eat and publish content material on-line. Hailey says he was impressed by the early days of the web, when customers maintained web sites and printed content material on their very own domains.
Over time, social media platforms made publishing simpler and steadily turned the first vacation spot for sharing info and conversations. HyperTexting makes an attempt to recreate that comfort whereas retaining the openness of the net. Customers can observe web sites, information shops, blogs, newsletters, and podcasts with a single faucet, with updates displayed in a constantly scrolling feed much like Fb or X.
The app depends on RSS (Actually Easy Syndication), a know-how that has lengthy powered blogs, podcasts and web site updates. In contrast to conventional RSS readers, nonetheless, HyperTexting hides the technical particulars behind an interface designed to attraction to mainstream customers.
It additionally encourages customers to create and publish content material on their very own web sites fairly than posting solely on centralised platforms. Customers can join websites constructed utilizing providers similar to WordPress, Ghost and different web site publishing instruments. Posts printed on these websites can then seem inside HyperTexting’s feed, permitting customers to hitch discussions whereas retaining possession of their content material.
HyperTexting additionally options an Discover part that highlights trending matters and content material throughout the net, whereas an elective Safari extension lets customers add web sites to their feed whereas looking. Hailey says the app is partly a response to rising frustration with algorithm-driven social media and “doom scrolling”. He believes folks more and more need entry to info with out suggestion engines figuring out what they need to see.
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Whereas RSS stays an essential a part of the net’s infrastructure, earlier makes an attempt to make RSS readers mainstream, together with Google’s now-defunct Google Reader, failed to draw on a regular basis customers.
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HyperTexting hopes to alter that by combining the openness of the net with the acquainted design components of social media, providing an easier and extra user-controlled approach to uncover and observe content material.