3 min learnNew DelhiUp to date: Mar 25, 2026 07:18 AM IST
Each Apple person has a narrative that explains why they stayed. Mine goes again to the iPhone 4 — the primary iPhone my spouse and I owned, purchased simply across the time our son was born. We had picked up older fashions as a result of the newest version was a stretch for our mid-level journalist budgets, however the 4 felt like a correct improve, and we had been hooked up to it.
Our son was only a 12 months previous then and, like most toddlers, had no real interest in his precise toys. The smartphone was a unique matter — the brilliant display fascinated him despite the fact that we stored him away from content material and video games on it. He was snug round devices anyway; there was at all times a evaluate machine or two mendacity round the home.
Toddlers additionally undergo a part of wanting to check the world for themselves. My son’s most popular experiment was throwing issues off our third-floor balcony onto the concrete walkway under.
Then one weekend, his curiosity and his ease with devices made for a horrible mixture. We bear in mind seeing him peering by the bamboo panels on the balcony, trying happy with himself. One thing was clearly mistaken. That’s when my spouse realised her iPhone was gone.
I ran downstairs anticipating the worst. Three flooring onto naked concrete – there was no model of this that ended properly, and it wasn’t harm we might take in. However the iPhone had survived. It had bounced off the concrete and are available to relaxation in a flowerbed close by. The one proof of what it had been by was a small dent on the aluminium body and some faint scratches on the glass.
That was nearly 12 years in the past. I lately remembered this story after I got here throughout the previous iPhone 4 field whereas clearing out a storeroom. Final I checked, the cellphone itself was nonetheless in working situation — although it too have to be buried someplace within the a whole lot of objects and recollections we’ve amassed through the years.
For years after, that unintended drop take a look at turned one in all my favorite tales to convey up with smartphone executives. It’s additionally, truthfully, a part of why I’ve stayed with the iPhone – having cycled by Nokia, BlackBerry and Sony earlier than that time.
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One more reason was my 2015 MacBook Air, which my son and I put by years of manhandling. By the point he was utilizing it for lockdown on-line lessons, it had began to seem like a well-thumbed paperback — dented corners, scuffed lid and all — nevertheless it stored going.
Apple is a talented storyteller about its personal merchandise. However I think what actually makes the model is the tens of millions of tales customers carry round with out being requested to.
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