1 min learnApr 17, 2026 05:34 PM IST
India’s smartphone shipments fell 3% year-on-year within the first quarter of 2026, marking their weakest quarterly efficiency in six years as value pressures, worth hikes and gentle demand weighed on gross sales, Counterpoint Analysis stated on Friday.
Over 80 smartphone fashions noticed common worth hikes of 15%, with an additional 15%–20% anticipated in the second quarter.
“The market is going through a transparent affordability squeeze, pushed by sharp memory-led value inflation and foreign money pressures which have compelled OEMs to lift costs throughout key fashions,” stated senior analyst Prachir Singh.
“India’s smartphone market is anticipated to stay below stress within the close to time period, with Q2 2026 prone to see a double-digit decline,” analysis director Tarun Pathak stated.
Vivo led the smartphone market with a 21% share, adopted by Samsung and Oppo.
Apple’s share reached 9%, pushed by sustained demand for the iPhone 17 sequence.
Google was the fastest-growing premium model, with shipments rising 39% year-on-year, helped by AI-led options.