Slowly and quietly, Motorola may simply be turning into my favorite cellphone maker, and an actual drawback for Samsung and co.
The Lenovo-owned firm isn’t an unknown amount by any means – fairly the alternative, together with its complete history- but it surely does appear to have been transitioning to a bolder, extra assertive type of late.
Motorola was previously recognized for its solidly constructed, low-cost telephones. It was a simple suggestion for those who didn’t have a lot cash to spend in your subsequent cellphone: simply by the most recent Moto G. For a time period, every new mannequin topped our greatest funds cellphone chart.
For the previous couple of years, nonetheless, Motorola appears to have shifted its focus. It nonetheless makes stable Moto G telephones, but it surely now makes constantly good mid-range and flagship telephones too.
Mattias Inghe
The Motorola Signature has been certainly one of my favorite flagship telephones of 2026 up to now, providing an unusually slim and characteristically fashionable profile with out compromising on digicam high quality – all at a worth that severely undercuts the iPhone Air and even the ageing Samsung Galaxy S25 Edge.
Then there’s the Motorola Razr Fold, which builds on the Signature’s stable work with one of the crucial tactile and alluring book-style foldable telephones but. It may not be as slender because the Galaxy Z Fold 7, however I do know which one I’d fairly use on a day-to-day foundation.
Slightly than undertake the me-too iPhone-adjacent designs of just about each different producer, Motorola has pursued its personal path. It’s one which utilises heat, pure (and nature-inspired) supplies, curved edges and alluring Pantone-approved colors.
Briefly, Motorola telephones have a robust and distinct id that almost all of its rivals repeatedly lack. Additionally it is making some fascinating equipment, wearables and audio merchandise, even when we don’t approve of all of them right here at Tech Advisor.
Sticking like a magnet
Motorola seems to be set to proceed pushing the remainder of the pack laborious in different areas, too.
The Motorola Edge 70 Max is understood to be within the works, having lately appeared on the Wi-fi Energy Consortium certification database. The WPC is the corporate accountable for establishing new wi-fi charging requirements, so any look right here from a brand new cellphone is pretty much as good as an official affirmation.
What’s fascinating is that this itemizing reveals the Motorola Edge 70 Max will function Qi2 charging help – and the quicker 25W Qi 2.2 customary at that.
Jon Mundy / Foundry
Magnetic wi-fi charging has been an interesting a part of the iPhone package deal for years now (MagSafe is nearly the ever present identify for it in spite of everything), however solely the Google Pixel 10 collection has adopted it among the many mainstream Android bunch.
Samsung eschewed (and fairly probably deserted) Qi2 help in its Galaxy S26 vary in favour of a half-baked Qi2 case strategy, whereas the likes of Xiaomi, Oppo and Honor have additionally omitted such a spec.
Motorola already has one of the crucial in depth and spectacular smartphone line-ups in the marketplace. There’s each indication that the corporate goes to proceed pushing issues ahead as we head in the direction of 2027, which needs to be of concern to an in any other case stagnant subject.