Abstract created by Good Solutions AI
In abstract:
- Tech Advisor stories that Google’s upcoming Fitbit system is a screenless, buttonless woven wristband teased by Steph Curry, departing from conventional Fitbit designs.
- This screenless tracker goals to compete with Whoop’s fashionable health bands utilized by athletes like Cristiano Ronaldo and LeBron James.
- Anticipated to launch in 2026, the system will monitor well being metrics together with coronary heart charge and pores and skin temperature, doubtless providing free options with premium subscription choices.
After teasing that we might see a brand new Fitbit arrive in 2026, it appears as if Google’s subsequent wearable has turned up on the wrist of basketball legend Steph Curry.
This as-of-yet untitled system was teased through a video posted on Steph Curry’s Instagram, which exhibits the athlete carrying a wristband made out of woven materials, seemingly missing a display or any kind of buttons to work together with.
We have been anticipating the Cost 7 or Encourage 4, and didn’t have this on our bingo card for 2026.
The Golden State Warriors basketball participant is Google’s Efficiency Advisor and appeared on the Made by Google occasion in August 2025, the place the Pixel 10 telephones and Pixel Watch 4 have been introduced.
Within the brief teaser, Curry says, “I’m excited for what that is going to imply for the world, for well being and wellness. It’s the primary of its type in a approach.” It finishes with “coming quickly”, the Google ‘G’ brand and the official Fitbit account has commented with the ‘eyes’ emoji.
The Whoop blueprint
The entire design may be very harking back to the Whoop Strap 5.0, a discreet health tracker that’s meant to be worn 24/7 to realize detailed insights into your well being – like a sensible ring, however in a strap type.
Customers can then work together with the band through the Whoop app, whereby they’ll see statistics on how effectively they’ve rested, how a lot power they need to ideally exert throughout a single day, and if there are any outliers of their coronary heart charge and pores and skin temperature knowledge that may sign an oncoming or underlying sickness.
The Whoop Strap has grow to be a well-liked system with its meant viewers {of professional} and beginner athletes, having been worn by names together with Cristiano Ronaldo, LeBron James and Michael Phelps, so it is smart that Fitbit would attempt to faucet into this sector.
Final yr, we additionally noticed Polar attempt to get in on the motion with the Polar Loop, which, on high of its health monitoring talents, had the essential promoting level of being subscription-free. By comparability, Whoop requires an annual subscription at a minimal value of £169/$149.
Credit score: Stephen Curry Instagram
A report from Bloomberg means that the Fitbit band may have some options obtainable at no extra value past the preliminary price ticket, however that extras can be obtainable to Fitbit Premium subscribers which, on the time of writing, prices £79.99/$79.99 a yr.
We’ll have to attend for the official announcement to search out out the total particulars of Google’s new Fitbit band, although that may occur quickly now it’s been formally teased.
An Apple health strap as effectively?
Whereas not a affirmation of improvement, Bloomberg’s Mark Gurman has steered that Apple might want to put out its personal model of the fitness-band idea with the intention to keep away from being left behind within the well being monitoring sector.
Provided that the most recent AirPods Professional 3 helped to carry coronary heart charge monitoring to those that don’t use an Apple Watch, it’s simple to think about that Apple would look to increase its wearable vary within the close to future.
It’s value noting that this won’t be the one new Fitbit we see this yr, with the long-awaited successor to the Fitbit Cost 6 additionally anticipated.