“On Feb. 22, 2026, I despatched [Rumer] a written objection to Louetta’s look in paid industrial promoting, noting a selected advert which contained grownup sexual humor that was not applicable context for a two-year-old,” he expenses within the submitting.
The supposedly dangerous industrial on Fb for PlantPaper, a plant-based, toxin-free product, options Willis, 37, dressed as a polar bear, with the toddler sitting on her lap.
Willis begins off saying: “I need to speak to you about anal… well being,” after which praises the bathroom paper as “one hundred pc unhazardous.”
“They do not use bleach,” says her little one. “That is proper, Lou,” says Rumer, “and it is lab-tested freed from PFAS [chemicals].”
Then the kid asks: “Mama, did you poop within the woods?” – a reference to jokes about bears relieving themselves within the forest.
The tot additionally grabs cash whereas Willis boasts that the bathroom paper prices “solely about $15 extra per yr.”