India’s smartphone market shipped about 70 million gadgets within the first half of 2025 with a 0.9 per cent year-over-year progress, based on Worldwide Information Company (IDC). In accordance with IDC’s Worldwide Quarterly Cell Telephone Tracker, the second quarter of the 12 months reported progress of seven.3 per cent year-over-year by transport 37 million smartphones. In what will be referred to as a notable shift in India’s smartphone market within the first half of the 12 months, Samsung surpassed Apple within the super-premium phase, gadgets priced round $800 (about Rs 70,000 and above).
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In accordance with IDC knowledge, Samsung overtook Apple for the management place at 49 per cent and 48 per cent share, respectively. General, the super-premium phase grew by over 15.8 per cent, and its share remained secure at 7 per cent. The report revealed that iPhone 16, Galaxy S25/24 Extremely, S25, and iPhone 16 Plus have been the important thing fashions.
Though slender, Samsung’s lead marks a big milestone, as that is the primary time ever that the South Korean smartphone maker has surpassed Apple within the lead in India’s ultra-premium class. Primarily based on the report, this progress was largely propelled by the outstanding gross sales of Samsung Galaxy fashions such because the S25/S24 Extremely and S25. Alternatively, Apple’s place was consolidated by the iPhone 16 and iPhone 16 Plus fashions.
Even after falling behind Samsung within the phase general, Apple’s iPhone 16 emerged as the one best-selling smartphone in India within the first half of 2025, accounting for 4 per cent of all shipments. This means that whereas Samsung obtained extra tremendous premium models collectively, particular person customers continued to favour iPhone 16. In accordance with specialists, this reveals a aggressive and evenly matched high-end market in India, which can be one of many world’s fastest-growing smartphone areas. IDC knowledge additionally reveals that India’s general market grew by a meagre one per cent 12 months over 12 months within the first half.
In easy phrases, the primary half of the 12 months noticed Samsung take a slim however significant lead over Apple in India’s super-premium smartphone phase. Samsung’s efficiency can be being attributed to its Galaxy S25 lineup, launched earlier this 12 months, with superior AI capabilities and glossy design, which appear to have resonated with customers. Alternatively, iPhone 16’s robust exhibiting suggests Apple’s continued attraction in the identical phase.
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