4 min learnNew DelhiUp to date: Apr 24, 2026 05:28 PM IST
Doomscrolling, or always consuming content material on-line, has been linked to greater stress. On the identical time, social media platforms are constructed to maintain customers hooked by pushing sensational content material. Because of this, folks usually discover themselves caught in a loop, scrolling extra even when it begins to really feel overwhelming. However there could also be some respite.
US-based startup Noscroll, with its AI-powered software, tries to interrupt this cycle by eradicating the feed altogether. As a substitute, it delivers curated updates which might be related and simpler to course of. This not solely saves time but additionally reduces psychological pressure and, in flip, acts as a filter between helpful info and noise. It’s particularly useful for professionals who want to remain up to date, as many are already utilizing it to trace area of interest subjects with out always being on-line.
The corporate sums it up merely: ‘No feed. No brainrot. No ragebait. Simply sign.” It targets social media fatigue, the place customers really feel overwhelmed by an excessive amount of unfavorable and repetitive content material, by focusing solely on what actually issues.
In the meantime, Noscroll founder Nadav Hollander, former CTO of OpenSea, created the software out of his personal blended expertise with X (previously Twitter), as he discovered it each entertaining and likewise culturally poisonous. Hollander wished to step away from the app with out lacking essential updates; because of this, he constructed Noscroll, which was launched to the general public simply days in the past.
How does Noscroll work?
Customers start by texting the AI agent, after which the bot sends a hyperlink to attach their X account to grasp preferences. As soon as arrange, customers can work together with the AI in pure language, specifying subjects they need to comply with or keep away from, and in flip, the bot generates a pattern digest for assessment.
Whereas the software is helpful for monitoring fast-moving tech updates, it isn’t restricted to that house; customers can comply with all the pieces from leisure and music to native information and newsletters.
The software makes use of a number of off-the-shelf AI fashions which might be fine-tuned with prompts. Because of this, the bot maintains a constant voice whereas processing knowledge from various sources like X, information websites, blogs, Reddit, Hacker Information and Substack. It may possibly additionally pull info from analysis papers, making its protection pretty broad.
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Extra personalised over time
On the identical time, the system learns person preferences over time by monitoring clicks, pursuits and interactions, and its suggestions develop into extra personalised with continued use. In the meantime, the corporate emphasises safety, noting that it solely accesses X knowledge with permission and doesn’t retailer delicate info, protecting the communication encrypted, permitting customers to choose out at any time.
Many are utilizing it for area of interest pursuits like anime information, whereas others observe jobs, layoffs and politics; subsequently, it really works effectively for professionals, performing like a digital assistant that retains them up to date.
At present, Noscroll is priced at $9.99 (Roughly Rs 940.8) per 30 days, though it gives a free seven-day trial, and variable pricing could also be launched later. The software seems to be accessible worldwide following its public launch, though region-specific availability and app help stay unclear, as it’s nonetheless in an early rollout section.
The AI bot has seen fast adoption and is already drawing investor curiosity; nonetheless, Hollander had talked about to JHB, a know-how information web site, that no choices have been made but on how to reply to this consideration. He constructed the software with a good friend, an open-source developer from the crypto house often called ‘@z0age’ on X.
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(This text has been curated by Shivani P Menon, who’s an intern with The Indian Specific)